How to Create a WINNING Sales Process (that actually converts) | Simple 7-Step Framework
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How to Create a WINNING Sales Process (that actually converts) | Simple 7-Step Framework
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In this episode of The Growth Lab podcast, I discuss why you need a robust sales process with Kristy Davies-Shumpter.
Kristy explains the importance of automation and why client engagement strategies must include tailoring your communication and marketing materials to different client types.
We also discuss the role of testimonials, case studies, and the effectiveness of video in enhancing client interactions.
This episode highlights the need for a structured sales approach that incorporates technology and personalised engagement to improve outcomes.
Listen to the full episode here:
Key Takeaways
* Sales processes vary by customer needs.
* Automation can streamline follow-up communications.
* Automation is key to managing multiple opportunities.
* Tailor marketing materials to the client's size and sector.
* Video can enhance communication with decision-makers.
* Testimonials and case studies build credibility. Understanding the client is crucial for success.
Chapters
00:00 Intro
00:19 Understanding the Sales Process
02:20 CRM Automation
03:18 Using Sales Assets Wisely
04:16 Starting from Sales Process Zero
05:18 LinkedIn Video
06:46 Selling Your Story
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