How to Create Explosive Growth in Your Business, Part 2

I got a lot of great feedback from last week's episode on how to create explosive growth in your business. So today I'd like to expand on that topic a bit and start laying out the steps to make it happen. If you're serious about creating explosive growth in your business, let's start by discussing where that sort of growth begins. It's not in your marketing, not yet. It's not in your sales scripts. That comes later. And it's definitely not in whatever new shiny object comes flying across your screen as you scroll on social media. Instead, it starts between your ears. Here's what I mean. If you look at the most successful printers and promotional product distributors, and really the leaders in almost any industry, a big difference in what sets them apart from their competitors isn't luck. It's their mindset, the way they think about their business, their clients, their messaging, and their results before they do anything to reach out to them. And while you probably already know that's important, you also need to understand why having the right mindset doesn't just make you feel better about your business. It's not really about your feelings, it's about your vision. Having the right mindset allows you to see better. It allows you to notice the people, the approaches and the opportunities that you might otherwise overlook. It allows you to recognize the profitable activities and patterns that other people don't see. As a result, you stop looking at the typical average approaches that create average, mediocre results for everyone else, so you can trigger the explosive growth you're looking for. This means thinking like a market dominator, not just like a participant. You already know that every business has a ceiling, but you might not know that most of these ceilings are self-imposed. They come from the beliefs and the actions of the participants. I hear from business owners all the time who swear they want to grow, but then the very next thing they tell me is the reason they believe they can't do it. "I want to grow, but I don't have enough time." "I really need your help, but I can't afford it right now." "I'm serious about growing, but the people in my market are cheapskates." The problem with that thinking is that you're making excuses instead of making plans. Explosive growth requires you to blow through that ceiling by asking better questions. Like: "What if I do have the time, but up until now, I just haven't been using it the right way?" "What if I stop wasting financial resources on things that don't move the needle and start investing in the things that do?" "What if I adjust my approach to ignore the cheap skates and start targeting clients with money?" These are some of the simple mindset shifts that allow you to see how explosive growth is even possible. Of course, mindset alone won't do it, but it does allow you to unlock the rest of the process of market domination. One of the biggest differences between struggling business owners, average performers and those who dominate their markets is how they evaluate their resources. Struggling owners think in terms of shortages: "I don't have enough..." "I don't have enough time, leads, ideas, help, resources..." But top performers who create explosive growth in their businesses, focus instead on leveraging everything they have. "How can I generate exceptional results from the time, leads, ideas, help, and whatever other resources I have?" It's a simple shift that provides alternatives instead of focusing on excuses for why I can't get the things I want. Everything we do with our Total Market Domination clients is built on leveraging their time and resources, so they can accomplish more in less time and multiply their results instead of settling for less. So as others complain about not having enough clients, you'll be confidently attracting more of the ideal clients they can't get,