How to Build a High-Performing Marketing Organisation

What does it really take to build a high-performing marketing team?

In this episode of The Insiders, Richard Lane speaks with Jessica Gilmartin, former CRO and CMO at Calendly, about the foundations of marketing team performance. From hiring the right people and owning your data, to working effectively with sales and prioritising revenue over vanity metrics, Jessica shares practical lessons from scaling marketing teams at companies like Calendly, Asana and Google.

If you’re responsible for marketing performance or building a team that drives revenue, this episode is well worth a listen.