How to Build Trust and Clarity in Complex B2B Markets with Kirsten Kutz, Director of Communications

In this episode of Supercharge Marketing, host Pius Chan sits down with Kirsten Kutz, who leads reputation, media, and culture communications at GE Aerospace. When billions of people touch your product but only a handful understand how it works, you face a rare marketing challenge—and Kirsten has mastered it. She reveals how to build trust across technical audiences and global cultures, why consistency beats volume every time, and how live communication now cuts through the noise better than polished content.

What You'll Learn

• Why trust in B2B markets is built on consistency, not campaign volume or flashy creative
• How to identify the fundamentals of your offering that stay constant, then adapt the nuance for different cultures
• How to translate technical depth into stories that resonate—from decision-makers to the audience who touch your product
• What authenticity really means in an age of AI-generated content and how it will become your competitive edge

ABOUT THIS PODCAST

Welcome to Season 3 of Supercharge Marketing. This season isn’t just about choosing the right channels; it’s about creating content with purpose. Why? Because we’re living in a marketing-led buyer's journey.

This season, we’ll talk about how marketers can own the revenue conversation by building purposeful, strategic content that connects with audiences across multiple channels. Whether you’re in a startup, an agency, or a large enterprise, we’ll show you how to harness the power of omnichannel and multichannel strategies to engage customers and generate the leads that lead to revenue.

Get ready for expert insights, tactical tips, and real-world examples that will make you feel like the superhero of your marketing team. 🦸‍♂️