How to Be More Distinctive in Your Copy

So much copywriting feels like a dull echo of everyone else. In episode of M Path, I explore crafting words that shine with authenticity. Drawing from years of spotting cliché traps in client copy, I share 10 heartfelt ways to make your writing pop. Ditch cold corporate vibes and weave stories that pull your ideal audience close—this is your nudge to stand out, not blend in.

I’m all about a softer, trust-building approach that speaks to one heart, not the masses. Whether you’re a marketer, entrepreneur, or just want to be heard, this episode sparks the courage to write copy that’s bold, true, and unmistakably you.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.