How do creatives rate the Super Bowl LX ads?

Following the Super Bowl LX over the weekend, David Kolbusz, chief creative officer at Orchard Creative; Helen Rhodes, chief creative officer at Grey London; and Josh Green, chief creative officer of Elvis review a selection of the ads in this week's episode of The Campaign Podcast.

Hosted by Campaign’s creativity and culture editor Gurjit Degun, the trio critique work from Instacart, Anthropic, Squarespace, E.l.f Cosmetics, Pringles, Dove and Bud Light.

They also comment on whether this year’s ads are better than those of previous years. Kolbusz said: "The theme for me this year was that people are starting to figure out the Super Bowl again. I think the last five or so years have just been an absolute tragedy."

Further reading:

• Super Bowl 2026 round-up: watch the ads
• Pringles "Can hands" by Grey London

Campaign calendar:

• Audio Advertising Awards: final entry deadline on 12th February, with multi-entry discounts

Hosted on Acast. See acast.com/privacy for more information.