How can we run successful events in a changing world?

In this episode, we’ll be discussing the nerve racking, unpredictable and exciting world of event management.

Since lockdown, most people’s views of being at in-person events, meeting other people and gaining knowledge has changed to some degree.

Therefore, we consider questions including:

• What event strategies are proving successful in the post-COVID world?
• Which events are most impactful – ‘own brand’ or sponsorship?
• How is ESG influencing event management and how should we be responding?
• How can we best capture the RoI on events?; and
• What’s the future for events?

To help me discuss these topics, I am joined by Karen Sumner and Alice Detre who share their personal perspectives.

Karen has over 23 years’ experience of managing global events and events teams across a variety of different industries. She started her events career with an agency and then moved to in house roles in finance, law, hedge funds, private equity, crypto and is currently an Associate Director in the Global Strategic Events and Experiences team at EY.

Alice has worked in events in professional services since 2003. Previous firms include law firms Taylor Wessing, Simmons & Simmons and RPC and is currently Head of Events and Sponsorship at EY.

James Stringer is a former BD Director and now trainer, consultant and coach on business development and bids.