How a Mother-Daughter Duo Built Luxeire from Scratch

In this episode of The DTC Insider, Brian Roisentul sits down with Margot Adams, co-founder of Luxeire, a mother-daughter clothing brand blending luxury, comfort, and performance, so you never have to choose between style and function.

Here's a glimpse of what you'll learn:

• The mother-daughter founding story of Luxeire

• Early struggles turning a passion project into a real business

• Launching the hero product: the Classic Button-Up

• Running Meta ads on a shoestring budget and finding product-market fit

• Why Margot became the face of the brand

• Customer service and the human touch in a lean business

• Competing in a crowded apparel space while manufacturing in NYC

• Balancing new customer acquisition with customer retention

• Operational challenges and the importance of efficiency

• What’s next for Luxeire: new fabrics, product categories, and pop-ups

Find more episodes on ⁠⁠⁠⁠⁠our website⁠⁠⁠⁠⁠.

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⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

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