How To Turn "No-Shows" Into Gold

Hi, my name is Jay young, and I'm going to share something with you that maybe you didn't know, every business needs customers. All right. Maybe you did know that, but every business calls customers something a little bit different, right Maybe somebody calls them patients. It's their customers though, or clients it's still a customer or a member. Well, as a morning, radio show hosts for over 31 years, our customers were called listeners. Maybe you were one of them. And as a morning show host, our job was to get those customers, our listeners to listen every single morning and as long as possible. So we would do all kinds of things to make that happen. One of those things was be entertaining, but after every single show, I would go into production studio and I would listen to some of the parts of the show that I thought were particularly funny or engaging or exciting.