How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton

Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale.

In this episode, Ed shares how Seep is turning a surge of awareness into sustainable, long-term growth. We explore the strategies behind scaling acquisition, improving retention, diversifying beyond Meta, and building a growth engine designed for lasting success—not just short-term wins.

Hit PLAY to hear:

• How Seep turned a Dragons’ Den spike into a £10M growth engine 🚀
• The hero product strategy that powers customer acquisition (and why it works)
• How to balance Meta performance with smarter channel diversification
• The retention playbook for products with a long repurchase cycle
• Why founder stories can outperform polished brand ads
• How to grow faster by focusing on lifetime value—not just new customers 📈

Key timestamps to dive straight in:

[05:44] "Dragon’s Den Success Momentum"

[07:19] "Growth Beyond Customer Acquisition"

[11:56] "Embracing Hero Product Strategy"

[14:01] Driving Repurchases Through Storytelling

[17:05] Diversify Advertising Beyond Meta

[23:07] Listen to Ed’s Top Tips!

Full episode notes here: https://ecmp.info/585

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy