How PodPlay Reached $1.5M ARR with No Sales Team w/ Ben Borton - Part Two

• Sponsored by FounderCatalyst
• Get 5% off their services via this link:
• https://2ly.link/1zDIJ
• 
  
• In Part Two, Greg McCallum sits down again with Ben Borton—Co-Founder of PodPlay—to unpack how a content-first go-to-market strategy helped them grow to $1.5M in ARR without a sales team. Ben shares how PodPlay’s user-initiated video replay feature created viral momentum, the role fun plays in both product design and mission, and why franchising is their next big bet.
• 
  
• 🎧 In this conversation:
• 
  
• How replay tech became part of the club culture
• 
  
• Turning short-form video into inbound demand
• 
  
• Why PodPlay chose content over cold calls
• 
  
• Fundraising lessons from Sequoia and beyond
• 
  
• Scaling vertically by solving real estate problems
• 
  
• Balancing customer happiness with ruthless prioritisation
• 
  
• Franchising as a model for community-led growth
• 
  
• Lessons learned from mistakes in locations and roadmap
• 
  
• This is a rare look at what it takes to grow a vertical SaaS platform from scratch, build a movement around joy and autonomy, and rethink how people play.
• 
  

• Follow Ben on LinkedIn:
  https://www.linkedin.com/in/borton/
• Check out PodPlay:
  https://podplay.app/
• Book a free 1-hour advisory session with host Greg McCallum:
  https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd