How One Betrayal Sparked a 7-Figure Comeback with Matt Cifelli (S3:E14)

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About Matt Cifelli

Matt Cifelli is the founder of Attain Physical Therapy, a rapidly growing healthcare business that has transformed physical therapy into a dynamic, patient-focused service. What started in his parents' basement evolved into a multi-state enterprise with over 95 employees. Matt's journey is marked by a pivotal moment of betrayal that sparked a seven-figure comeback and a new business model centered around patient care and business integrity. Matt has navigated the entrepreneurial landscape by drawing on his roots in the food industry and his personal experience as a Division I athlete, which has led him to innovate and disrupt the healthcare space.

Reference Links:

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• Green Ridge Wealth Planning
• BobbyMascia.com
• Instagram - Bobby Mascia
• Instagram - Business Unchained

Matt Cifelli

• LinkedIn
• Attain Website
• Instagram - Attain

Episode Highlights

In this episode of Business Unchained, Matt Cifelli, founder of Attain Physical Therapy, shares his inspiring journey from treating clients in his parents' basement to building a multi-state business with over 95 employees. Matt discusses the pivotal betrayal that compelled him to rebuild from scratch and how his experience as a Division I athlete influenced his entrepreneurial mindset. He discusses the power of leading with passion, staying true to his values, and taking risks, even when facing adversity.

[03:15] “If you're gonna do something, put your stamp on it. Do it from your heart, and if you lead with that, good things will come.” - Matt

[15:10] “When I knew it was time to walk away, it wasn’t about the money. It was about doing what was right for me and my future.” - Matt

Matt also opens up about the challenges of navigating a business breakup, overcoming legal battles, and launching a new venture amid the COVID-19 pandemic. Attain Physical Therapy’s unique patient-first model emphasizes quality care over volume, and Matt’s story offers valuable lessons on building a business with integrity, scaling strategically, and making tough decisions when necessary. Tune in for a raw and honest look at how one betrayal sparked a seven-figure comeback and how Matt continues to push boundaries in the healthcare industry.

[56:11] “Entrepreneurship is about taking risks. If you're not willing to take a risk on your own, you’re not really an entrepreneur.” - Matt

In This Episode:

• [00:00] Introduction to Matt Cifelli and his entrepreneurial journey
• [02:32] How Matt’s immigrant roots shaped his business mindset
• [05:15] From Division I athlete to physical therapist and entrepreneur
• [09:03] Walking away from his first job due to ethical conflicts
• [13:47] Starting Attain Physical Therapy in his parents' basement
• [23:11] The betrayal that led to Matt being locked out of his business
• [29:08] The birth of Attain Physical Therapy amid legal battles and COVID-19
• [35:17] Pivoting to a patient-first model during the pandemic
• [40:33] Building a business culture that prioritizes employee expression
• [46:42] Entrepreneurship and risk-taking: lessons from Matt’s journey
• [50:28] How Matt defines success in business today
• [55:17] The importance of having the right support system in entre