How Meg Oolders Took Her Instagram to the Next Level with Reels

If Instagram has ever made you feel like you’re shouting into the void, you’re not alone.

Before her debut YA novel, See Dot Smile, hits shelves (this October), Meg Oolders was already asking the question most authors avoid: How can I reach my book buyers?

What changed next wasn’t luck—it was clarity.

And it completely reshaped how she shows up online.

In this podcast episode, I ask Meg about the process of bringing See Dot Smile to publication, including its brand new cover, editing issues, as well as her whole-hearted, reel-creating deep dive into Instagram. Her heart-felt endeavor to learn the tech behind Instagram reels will resonate. Her reels are truly entertaining. Social media magic occurs when an author’s skills combine with her genuine interests on social media.

In the podcast you will hear about:

Empress Editions publishers

WattPad

Talk Fiction Podcast

Meg Oolder’s Website

Meg’s Instagram @MegOolders

Too Much Social Substack by Nicola Washington

“Meg’s journey isn’t finished—it’s unfolding.When her book launches this October, we’ll check back in to see what’s working, what changed, and what every author can learn from what comes next.”

If you’re an author trying to figure out how to actually reach your readers—not just post and hope—this episode will give you a clearer path forward.

And if you’ve been stuck in the “this isn’t working” phase on Instagram, Meg’s shift might be the one that unlocks it for you.

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