How I Built This with Guy Raz Podcast Por Guy Raz | Wondery arte de portada

How I Built This with Guy Raz
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How I Built This with Guy Raz

De: Guy Raz | Wondery
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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

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©2026 Guy Raz | Wondery (P)2026 Guy Raz | Wondery Economía
Episodios
  • Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company

    Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company
    Feb 16 2026
    Most entrepreneurs think the hardest part of building a company is the product. For Jim McKelvey — co-founder of Square — the hardest part was the system around the product. Because Square wasn’t just competing with other startups … It was competing with regulations, middlemen, entrenched networks, and monopolies designed to keep outsiders out. In this episode, Jim shares the mindset and tactics that helped Square go from a tiny card reader that processed credit card payments … to a company—now known as Block— that generates over $10 billion in gross profit. What You’ll Learn:Why the market is often “locked” on purposeHow a simple hack can solve a seemingly complex problemHow candor can sway investors more than confidenceHow Square survived by building something Amazon couldn’t copyTimestamps:00:10:01 – Engineering and art: Balancing an IBM job with glassblowing00:13:21 – The family trauma that rewired Jim00:34:01 – Losing a $2,000 sale — the moment Square was born00:38:26 – Breaking into the credit card club: “We were violating 17 rules”00:43:51 – The headphone jack hack that sidestepped Apple’s control00:53:23 – The “140 reasons we might fail” pitch that won over investors01:00:16 – The taxi ride that convinced Jim he had product-market fit01:03:18 – Amazon attacks, and why copying doesn’t always work01:07:08 – The founder’s job after success: choosing hard problems*** Hey—want to be a guest on HIBT? If you’re building a business, why not get advice from some of the greatest entrepreneurs on Earth? Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they’re facing right now. Advice that’s smart, actionable, and absolutely free. Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive. So—give us a call. We can’t wait to hear what you’re working on. *** This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Katherine Sypher. Our engineers were Patrick Murray and Robert Rodriguez.
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    1 h y 11 m
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  • Advice Line with Pete Maldonado and Rashid Ali of Chomps

    Advice Line with Pete Maldonado and Rashid Ali of Chomps
    Feb 12 2026
    Today’s callers: Yadi from New York thinks through an expansion strategy for her college campus-based empanada business. Then, Zachary from New York looks for ways to break into big retailers with his fresh-made frozen pies. And Josh from Indiana wonders how to go all-in on his small mouth bass lifestyle brand without overhauling his family’s lifestyle. Plus, Pete and Rashid reflect on the ‘protein-ification’ of our food, and how a scare last year reaffirmed the importance of doing right by the customer — no matter the cost. Thank you to the founders of Yadi’s Artisanal Empanadas, Noble Pies, and Achigan for being a part of our show. If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Chomps founding story as told by Pete and Rashid on the show in 2023. This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Jimmy Keeley. You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.
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    48 m
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  • Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M

    Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M
    Feb 9 2026
    Before Spinbrush became the top selling toothbrush in the U.S—and before Procter & Gamble paid $475M for it—John Osher was a teenager selling earrings for $4.99. In this episode, John walks through the strange, scrappy, but disciplined path that led to one of the fastest consumer-product breakouts ever: from a six-year stint in a commune (where he learned plumbing and carpentry), to selling baby products and battery-powered spinning lollipops. Finally, the big bet: a $5 electric toothbrush that was cheap enough to compete with manual brushes, and good enough to become a best-seller. You’ll hear the make-or-break moment that many founders can’t survive: the decision to scrap 400,000 defective brushes before they hit the shelves. And then, the stealth move that turned a “licensing pitch” into a buyout —with one perfectly timed bluff. What you’ll learn:Why pricing is about what the market will pay, not what your product costsThe hidden power of packaging (How “Try Me” changed everything)How to recover from “entrepreneurial terror” Why scrapping inventory can be the most important decision you’ll ever makeThe acquisition formula: you get a lot more money when they want to buy… than when you want to sell Timestamps: 4:36 - A pricing lesson that John used forever: The 19-cent earrings that sold for $4.99. 9:39 - Six years in a commune and the unexpected skill stack: plumbing and construction. 19:44 - “Entrepreneurial terror” and a lifeline from Toys R Us 24:31 - Spinning lollipops lead to a $166 million Hasbro exit. 31:14 - What’s the real competition: $80 electric toothbrushes, or cheap manual ones? 34:02 - The design breakthrough: fixed + oscillating bristles. 49:33 - P&G admits: “We’ve bought three companies like yours… and ruined them all.” 51:57 - The earnout problem: What happens when Spinbrush performs much better than expected? Hey—want to be a guest on HIBT? If you’re building a business, why not get advice from some of the greatest entrepreneurs on Earth? Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they’re facing right now. Advice that’s smart, actionable, and absolutely free. Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive. So—give us a call. We can’t wait to hear what you’re working on. This episode was produced by Katherine Sypher, with music composed by Ramtin Arablouei. It was edited by Neva Grant, with research by Rommel Wood. Our engineers were Patrick Murray and Kwesi Lee.
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    1 h
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