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How I Built This with Guy Raz

How I Built This with Guy Raz

De: Guy Raz | Wondery
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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now.

Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.

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Episodios
  • Advice Line with Tariq Farid of Edible Arrangements

    Advice Line with Tariq Farid of Edible Arrangements
    Nov 6 2025

    Tariq Farid the founder of Edible Arrangements joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Tariq updates Guy on how he’s pivoting into a new industry while ushering in the next generation of leadership at the company.

    First, we hear from Jake in Virginia who’s wondering how he can make his Filipino-inspired banana ketchup mainstream in America. Then, Heather in Sweden wants to know if she should change the name of her luxury polar voyage company to distance themselves from cruises. And, Ryan in Texas wants to know how he can bump up his revenue without losing his company’s highly personalized customer service.

    Thank you to the founders of Fila Manila, Minimal Impact Cruises, and Kong Screen Printing for being a part of our show.

    If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And be sure to listen to Edible Arrangement’s founding story as told by Tariq on the show in 2017.

    This episode was produced by Rommel Wood with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Robert Rodriguez.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    50 m
  • Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.

    Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.
    Nov 3 2025
    In 2010, software engineer Natalie Gordon was pregnant– and fed up with the overwhelming baby aisles in big box stores. So she quit her computer job to code the registry she wished existed. No pink-and-blue giraffes. No allegiance to a single store. Just a universal list that let friends give the real help that new parents need—from strollers to diaper services to dog-walking.Natalie coded the first lines of Babylist during her son’s nap time. She managed customer support, pitched bloggers from coffee shops, and learned growth the hard way—first through affiliates, then with a pivotal Pinterest bet, and finally by taking on her own inventory (and all the headaches that come with it). Along the way she wrestled with hiring, firing, fundraising, and the identity shift from founder to CEO. Today, Babylist is one of the most trusted parenting platforms in the U.S., with a retail arm, editorial content, and a program for providing breast pumps. This is a masterclass in living a problem–and building a solution. You’ll learn:How to spot a customer pain point and design an MVP around itThe power of slow viralityHow to use a small seed round without losing controlThe painful path from affiliate revenue to first-party e-commerceStumbles with hiring – and firing– as a first-time CEOHow paid growth works on visual platforms like PinterestHow “controlling your destiny” justifies a hard shift in business modelHow coaching and feedback helps you evolve from founder to leaderTimestamps:05:32 - Learning to solve hard problems at Amazon -08:28 - Sabbatical in Latin America: Natalie’s first (failed) business and what it taught her17:50 - A meltdown in a superstore → the Babylist “aha” moment19:40 - Designing a universal registry, dog-walking included24:42 - Blitzing the mommy blogs, a “pregnant hacker” post on Hacker News30:01 - Why $140/month revenue felt like a victory39:18 - Going solo at an Accelerator, and the agony of early hiring and firing49:29 - From “slowly viral” to real scale, and how Pinterest helped58:09 - Affiliate links to in-house inventory → piles of bassinets in the office 1:01:57 - COVID’s unexpected windfall, the health wedge (breast pumps & beyond)This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Patrick Murray and Jimmy Keeley. Follow How I Built This:Instagram → @howibuiltthisX → @HowIBuiltThisFacebook → How I Built ThisFollow Guy Raz:Instagram → @guy.razYoutube → guy_razX → @guyrazSubstack → guyraz.substack.comWebsite → guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    1 h y 8 m
  • Advice Line with Niraj Shah of Wayfair

    Advice Line with Niraj Shah of Wayfair
    Oct 30 2025

    Wayfair co-founder Niraj Shah joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs about how to bet on themselves – and define themselves to consumers. Plus, Niraj explains why Wayfair is expanding into large-format brick-and-mortar stores.

    First up, Valerie in Washington, D.C., is looking for a better way to educate consumers about her dehydrated chicken stock. Then, Bree in Utah wants to know when to seek investment in her improved mineral sunscreen brand. And finally, Tess in San Antonio is wondering if she should quit her day job and go all-in on her networking and accommodation app for solo women travelers.


    Thank you to the founders of Cookstix, Daily Shade, and HerHouse for being a part of our show.

    If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And be sure to go back and listen to Niraj’s original episode from 2018, where he shares how he and his college roommate Steve Conine turned 250 single-product websites into one giant billion-dollar brand.


    This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo.

    You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    44 m

Featured Article: The Best Inspirational Podcasts Showcasing Humanity’s Hope, Heart, and Courage


Sometimes all it takes to get back on track or out of a funk is a new perspective, an encouraging pep talk, or a reminder that we're not alone in our struggles. Whether you're looking for a great self-help podcast to encourage personal growth or motivational podcasts showcasing stories about how your favorite writers, artists, and leaders got to where they are, you'll find something in our collection of outstanding inspirational podcasts.

Featured Article The Best Inspirational Podcasts Showcasing Humanity’s Hope Heart and Courage
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I loved this as it educated me on what the media chose not to inform me of! Also for me put to rest the American government did it conspiracy theory crap"
Impressed when I can be taught things I felt I knew a great deal about from all the coverage I trusted (no longer have ANY TRUST IN ANY NEWS ).
I HIGHLY RECOMMEND THIS BOOK !!!!

THE TRUTH THE WHOLE TRUTH AND NOTHING BUT...

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I absolutely loved every second of this story. The passion and amazing work ethic that she has is the reason why she has all these amazing breakthroughs in her life? I cannot recommend you listen to this story enough. I downloaded it to my phone because I'm going to listen to it again right now. Thank you for taking the time to interview this great woman, and thank you so much Christina for sharing your story. It's beyond inspiring!

I absolutely loved this Story

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an episode much awaited. the man behind machine revealing the creation and sustenance of audible, a product we love ♥

awesome

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Love listening to these stories of entrepreneurs. The struggles before the success that we don't see!

I can't get enough!

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I've been listening to Guy for the past couple of years, now. Although I fall off at times. I'm ahead happy to come back and find the new interviews that he and the NPR team has put together. The podcast enlightens my inner entrepreneur and fills me with inspiration.

most sad when I'm done with the newest episodes

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The perfect podcast for every inventor, self-starter, and visionary. It’s isolating when you see things others don’t, that are practical and useful. But it’s a whole hecka of a lot more difficult getting it done than people think. Doubly so for the “easy” gadgets. Thank you Guy!

Ingenious

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This is one of my favorite podcasts. I highly recommend it to any entrepreneur who is seeking insight and encouragement through the stories of others. Guy does a fantastic job interviewing the guests and I always learn something new and useful.

Highly Recommend

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Inspiring and really interesting! I enjoyed hearing this interview about the funding and founding of Beta.

Fascinating !

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really unique ... his tear memory moments were powerful and translated directly to the listener. yes, I was one, but I am sure only one. this guy is real and smart

GREAT ... inspirational

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having shared a similar journey it was great to hear validation from a team who followed their bliss and exited well

great: inspiring and insightful

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