How FBA (Fulfilment by Amazon) actually works

Fulfilment by Amazon, or FBA, sounds simple - you send your stock to Amazon and they handle the rest.

But what really happens behind the scenes can make a big difference to your profits, rankings and even how smoothly your business runs.

In this episode, I take you through how FBA actually works - from how your stock is received and stored, to the fees you’ll pay, the common pitfalls to avoid, and how to decide whether it’s right for your business.

You’ll learn:

• What FBA really is
• The genuine benefits — including Prime eligibility and customer trust
• The hidden costs and things to consider
• How to decide between using FBA, FBM, or a mix of both
• A simple walkthrough of setting up your first FBA shipment

I also share some of my own experiences — the good and the bad — including what happened when an entire shipment went missing, and how I’d approach things differently now.

If you’re using FBA already, or thinking about it, this episode will help you understand exactly what to expect — and how to avoid costly mistakes.

Mentioned in this episode:

• Amazon FBA Calculator
• The Essential Insurance Guide for Product Businesses - with Gary Ross, Blip
• Book a Power Hour or 1:1 training

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2