How Blake Imperl Built a Personal Brand & Scaled D2C SaaS Through Community & Content

In this episode of CEOAFTERDARK, George Kapernaros sits down with Blake Imperl – Head of Marketing at Digio and a true D2C SaaS insider. From his early days at Attentive and Wonderment to now driving growth at Digio, Blake has mastered the art of blending tactical marketing, authentic community-building, and personal brand development.

We dive deep into:

How to build a powerful content-driven go-to-market engine

The underrated power of personal branding in B2B SaaS

Building communities before product-market fit

How Digio helps 2,000+ DTC brands turn zero- and first-party data into real personalization

Why most SaaS brands fail at content – and how to fix it

How to plug into the ecosystem fast as a new brand

This episode is packed with practical advice, real-world frameworks, and a candid look into how Blake's personal brand opened career doors – and built massive company equity along the way.