How Anytime Fitness Built a Global Franchise: Leadership Lessons from Dave Mortensen

If you want to scale smarter, avoid expensive mistakes, and build a franchise system you're proud of—book the call now. Spots fill quickly.

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In this franchise leadership episode of The Franchise Scale Up Show, Guy Coffey interviews Dave Mortensen, Co-Founder of Anytime Fitness, to uncover how he scaled a fitness franchise into one of the most successful global brands.

Time Stamps

• 00:00 – Introduction to Dave Mortensen and Anytime Fitness
• 04:30 – How culture drives franchise performance
• 09:30 – Leadership humility and accountability
• 14:00 – Lessons learned from scaling globally
• 22:00 – The role of AI and consumer behavior in fitness
• 30:00 – Final leadership insights for franchisors

If you’re looking for actionable insights on:

• franchise culture,
• leadership accountability,
• scaling franchise systems,
• AI and the future of fitness,

you’ll get powerful strategies from a leader who has done it at scale.

If you’re serious about scaling your franchise—or you want clarity on the systems, leadership, and culture you need to grow—don’t guess your way forward.

Book your free Franchise Growth Strategy Call at https://guycoffey.com.

This is the same strategic framework used by top franchisors who grew from a handful of units to category-leading brands.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey