Interview with Author and Behavioral Management Specialist James I. Bond

Can you turn your ordinary ideas, products and sales pitches into blockbusters of persuasion by using “brain science?” James I. Bond says YES! He’s the author of Brain Glue: How Selling becomes much easier by Making Your Ideas “Sticky.” (www.YesBrainGlue.com)

Besides being an author, James I. Bond is a leading behavioral management specialist, TEDx speaker, Score Counselor, and has appeared on many major news outlets. Brain Glue was a Publisher’s Weekly finalist for Best Business Book of the Year.

Subjects discussed in podcast include:
• What exactly is “Brain Glue?”
• The 14 natural triggers to activate emotion centers in your audience’s brain, where decisions are made
• Examples of how to apply brain glue principles to influence your prospects
• How can you create powerful slogans as part of the glue?
• Can you improve business success by simply changing the names of your products or sales pitches?
• How to achieve long-term sales and business benefit applying Brain Glue principles
• Critical points to consider in succeeding with the principles of Brain Glue

Episode Sponsor: Lil' Bubba * LilBubba.com

[caption id="attachment_171095" align="aligncenter" width="696"] James I. Bond is the author of "Brain Freeze: How Selling becomes much easier by Making Your Ideas Sticky."[/caption]

Interview with Author, Money Expert and Podcaster Laura Adams

Over 80% of small businesses have just one employee — the owner. Does this sound like your business? That’s why it’s more important than ever for solopreneurs to protect their finances. Laura Adams is the best-selling author of Money-Smart Solopreneur – A Personal Finance System for Freelancers, Entrepreneurs, and Side-Hustlers. Visit LauraDAdams.com or Finder.com

Laura has been featured on most all major news outlets, including ABC, Bloomberg, CBS, FOX, the Wall Street Journal, Washington Post, and many more, and she hosts the top-rated “Money Girl” Podcast.

Subjects discussed with Laura Adams in podcast include:
• Why do so many solopreneurs neglect the long-term well-being of their personal finances?
• Retirement accounts in building a secure financial future
• The financial challenge with insurance, be it health or life
• Key ways to create a “self-employed benefits package”
• What are first steps to shoring-up your personal finances with a benefits plan?
• How to keep your benefits plan easy to administer
• Financial considerations for early-stage versus late-stage start-ups
• Tips on how to maintain a personal benefits plan over the long term

Episode Sponsor: Safety Technology * selfdefensemarket.com

We love entrepreneur success stories on the Home Business Podcast. And what’s there not to love in a business journey that began with a $25 thousand dollar loan from a loan shark? Meet Julie Roy (TheJulieRoy.com), best-selling author of The Multi-Million Dollar Mompreneur - Achieve Business Mastery, Uncommon Freedom and Legacy Wealth.

Julie Roy is an author, mom, wife, business owner, business mentor, speaker, podcaster and coach. Julie Roy shares takeaways from her journey to financial freedom and a fulfilling life. While offering insights and concrete action items to help anyone striving to propel their business too.

Subjects discussed in podcast include:
• What inspired Julie Roy to write The Multi-Million Dollar Mompreneur?
• The importance of beginning with the end in mind
• Setting ambitious yet achievable goals
• Maximizing your ROL— “Return on Life.”
• How being a mother is integral to Julie’s sense of identity as a successful businesswoman
• What’s fundamentally wrong with striving to balance work and family?
• Harmonizing the demands of running a business and raising kids
• Advice for aspiring entrepreneurs wary of giving up the steady income of a salaried job
• Tips on cultivating connections
• What is one thing a podcast listener should do tomorrow morning to be a better entrepreneur?

Episode Sponsor: Lil' Orbits

[caption id="attachment_170500" align="aligncenter" width="750"] Julie Roy, best-selling author of The Multi-Million Dollar Mompreneur.[/caption]

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