Hitting The Mark Podcast Por Fabian Geyrhalter arte de portada

Hitting The Mark

Hitting The Mark

De: Fabian Geyrhalter
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Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.©FINIEN, 2018 - 2021 Economía Finanzas Personales Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Archer: Eugene Kang, CEO & Founder
    Dec 4 2025
    Eugene Kang grew up stocking shelves in his parents' gas station convenience stores, then one day took a mesmerizing bite of beef jerky at a small roadside stand, tracked down the maker, and eventually bought the business with his aunt. Fast forward to today, he grew Archer into America’s No. 1 premium jerky brand with 30 SKUs in 30,000 locations nationwide, and on this episode he shares all the lessons learned during the company's recent re-brand.
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    44 m
  • HIRO (TUSHY, THINX, etc): Miki Agrawal , Founder
    Nov 6 2025

    Miki Agrawal founded the period underwear brand THINX, which everyone listening to this show remembers for its ad campaign running in the NYC subways, featuring grapefruit and eggs to represent menstruation. In 2019, Miki founded TUSHY, where she rebranded the modern bidet. Her latest venture stopped me in my tracks: HIRO Diapers, the world’s first diapers that are digested by Fungi.

    In this episode, we delve into conscious capitalism, the reduce and regenerate model, and brand growth through community building. Throughout we talk about all things creative and brand, naturally.

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    50 m
  • Frank Darling: Kegan Fisher, CEO & Co-Founder
    Oct 16 2025

    Kegan Fisher, together with her husband, co-founded the Frank Darling brand to revolutionize the fine jewelry industry. One fine piece of copy from the brand’s website reads, “The hardest thing on Earth is now a little easier. We’ll be frank, darling. The diamond industry benefits from confused customers.”

    What began in a Brooklyn apartment has grown into a nationally recognized brand with nine brick-and-mortar locations and consistent triple-digit growth year over year. This episode dives into some of our favorite topics: mastering customer-centric thinking and using empathy as a business strategy. Oh, and the name Frank Darling, of course.

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    48 m
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