Her Book BREAKS DEI: Black is NOT a Credential ft. @TaChelleLawson Merit Over Color

🔥 In this episode, TaChelle Lawson — author of _Black Is Not a Credential — cuts through the noise to ask the hard question: should identity stand in for credibility? She talks about how real leadership must be earned, not handed out. With two decades in hospitality, luxury retail and global brand strategy, TaChelle has helped companies like Louis Vuitton, Mercedes-Benz, and Coca-Cola rethink how culture, revenue and inclusion work together. She believes DEI is not a trend — it’s a business lever that demands accountability, results and integrity.

TaChelle leads FIG Strategy & Consulting, a certified woman- and minority-owned consultancy based in Las Vegas. She’s certified in Diversity & Inclusion from Cornell University, holds a Diverse Business certification from the Tuck School at Dartmouth, and serves as President of the NAWBO Southern Nevada chapter. Her speaking engagements and advisory roles span brands, boards and C-suite teams across national and international markets. Her book, Black Is Not a Credential, forces a reset: stop seeing identity as qualification—and start leading with merit, integrity and measurable impact.

🎙️ About TaChelle Lawson

📘 Instagram: https://www.instagram.com/tachellelawson/

💼 LinkedIn: https://www.linkedin.com/in/tachellelawson/

🌐 Website: https://www.blackisnotacredential.com/

🌍 FIG Strategy & Consulting: https://www.figfirm.com/

✨ Sam Castor is a seasoned attorney, entrepreneur, and strategist who’s spent his career helping people turn big ideas into lasting impact. Over the past fifteen years, he’s worked at the intersection of law, policy, and innovation—whether in the boardroom guiding billion-dollar technology and infrastructure deals, in the classroom mentoring future lawyers, or on the road connecting with leaders building the next generation of change. As the founder and managing partner of Lex Tecnica,

Sam leads a firm built around one simple mission: to bring justice and clarity to every engagement it touches. He’s helped entrepreneurs navigate high-stakes negotiations, advised founders on how to grow with integrity, and championed technology that serves people—not the other way around. A faculty member at UNLV’s Boyd School of Law and a TEDx speaker, Sam is known for his belief that progress is ultimately human. His talk, “It’s People, Not Technology That Will Save Us,” captures that message clearly: connection, compassion, and light are what move the world forward.

💡 About Lex Lumina Lex Lumina explores the intersections of leadership, law and human potential—featuring real conversations with founders, thinkers and changemakers who turn ideas into impact. Hosted by Sam Castor, each episode digs into the frameworks behind power, purpose and progress.

🔖 Hashtags #TaChelleLawson #BlackIsNotACredential #Leadership #BusinessStrategy #DEI #Authenticity #Entrepreneurship #LexLumina #SamCastor