"Send me a text"

Discover the profit-boosting power of larger supplement sizes. In this episode, we break down the Supersizing Strategy, a simple yet powerful tactic that can increase your margins, improve customer satisfaction, and drive higher lifetime value. If you're not offering 60- or 90-day supplies, you're leaving money on the table.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Buying a supplement isn’t just about health, it’s about hope. In this episode, we explore how emotional drivers like desire, aspiration, and the hope for a solution shape consumer behavior and how smart brands use these insights to position their products in a crowded marketplace.

Key Takeaways:

• Why supplement purchases sit between emotional and functional buying decisions
• How desire and hope fuel demand in categories like beauty, anti-aging, immune health, and chronic pain
• The role of emotional narratives in building trust and influencing conversion
• Examples of how brands tap into deep emotional needs to drive loyalty and sales
• How to use emotional positioning to stand out in a saturated market

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Thinking of selling your supplement brand? In this episode, we break down what it really takes to position your business for a successful exit—from financial prep and operational cleanup to finding the right buyer and maximizing valuation. Whether you're years away from selling or ready to take offers, this is your roadmap to a profitable transition.

Guardrailing book

Key Takeaways:

• What buyers look for in a supplement brand (and what turns them off)
• How to boost your valuation before listing your business
• The importance of clean financials
• How to decide if you should use a broker or go direct
• Common pitfalls to avoid during the selling process

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Why Chasing LTV Alone Is Costing You More Than You Think

n this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examples, strategic insights, and practical steps to align business growth with true customer success.

Key Takeaways:

• Why focusing solely on LTV can backfire in the long run
• How customer success drives word-of-mouth and retention
• Practical ways to personalize, educate, and support customers post-purchase
• Key metrics to track beyond just revenue
• How to build supplement journeys that create loyal, long-term customers

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Key Takeaways from This Episode:

• Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:
  1. Customer Acquisition Cost (CAC)
  2. Payback Period
  3. Contribution Margin
• Kaak (Customer Acquisition Cost):
  
  
• Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow and growth — and it’s heavily influenced by your website, ads, targeting, and conversion rates.
• Payback Period:
  The time it takes to recoup your Kaak. Healthy brands aim for 3–6 months. Longer payback = cash crunch. Faster payback = faster growth.
• Contribution Margin:
  This is the profit left after variable costs. Successful brands often hit 30%–60%, with 50%+ being ideal for scale. If it’s below 30%, scaling will be tough.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine authority in an increasingly crowded marketplace. The host argues that successful supplement companies must adopt a "media company mindset," focusing on providing valuable information alongside their products.

Key Takeaways

• Modern supplement brands succeed by positioning themselves as information providers, not just product sellers
• Quality content creates lasting value that continues generating traffic and trust long after creation
• The host's approach: weekly podcasts transformed into 1,000-word articles, creating 52,000 words of content annually

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Have you ever wondered why some supplement brands create loyal customers for life while others struggle with high refund rates and one-time buyers?

The secret might surprise you. It's not about having the trendiest ingredients or the flashiest marketing. It's about understanding the psychology behind your customers' decisions.

Most weight loss customers aren't buying a product - they're buying hope. And how you handle that hope determines everything about your business.

Join me as I reveal the ethical framework that's helping forward-thinking supplement companies double their customer lifetime value while actually delivering better results.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"

Whether you're an aspiring supplement entrepreneur or an established brand looking to expand into the beauty category, this episode provides valuable guidance on turning your vision into a successful product line.

Learn how VitaQuest's innovation team acts as strategic partners, helping brands differentiate in crowded markets through customized solutions and expert consultation.

For more information about partnering with VitaQuest International or to discuss your supplement project, contact them at info@vitaquest.com or visit VitaQuest.com to get started on your journey from concept to market.

Key Topics Discussed:

• Market Opportunities: Understanding the explosive growth in beauty supplements and why this category extends far beyond traditional topical products
• The Two Types of Supplement Entrepreneurs: Data-driven opportunists vs. passion-driven problem-solvers with personal experience
• Avoiding Failure to Launch: How VitaQuest helps entrepreneurs navigate the complex world of supplement development and manufacturing
• Innovation in Product Formats: From gummies to powders, effervescent tablets to stick packs - choosing the right delivery method for your target audience
• Day vs. Night Formulations: Strategic approaches to supplement timing and how to leverage your body's natural repair cycles
• Sensory Experience: The critical importance of taste, texture, and overall user experience in supplement success
• Regulatory Considerations: Navigating structure/function claims and staying compliant while telling your brand story
• Holistic Beauty Protocols: Combining internal supplements with topical products for maximum efficacy

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.