Marketing For Supplement Brands Podcast Por Bobby Hewitt arte de portada

Marketing For Supplement Brands

Marketing For Supplement Brands

De: Bobby Hewitt
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Discover what works in dietary supplement marketing.


If you’re a supplement brand, this show will uncover:

- How to maximize your supplement marketing
- What are the top supplement trends?
- How to use YouTube ads to grow a health supplement business
- What is the best way to grow a supplement brand?
- How to grow a supplement company
- What are the best supplement marketing strategies that work
- Is a supplement business profitable
- Who buys supplements
- Supplement funnel hacking
- How to start a dietary supplement business or functional food brand
- And much more


Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 12 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.


Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.


© 2025 CreativeThirst
Economía Gestión y Liderazgo Higiene y Vida Saludable Liderazgo Marketing Marketing y Ventas
Episodios
  • Email Marketing TIps for Supplement Brands
    Aug 10 2025

    "Send me a text"

    Perfect for: Supplement brand owners, email marketers in health/wellness, and anyone looking to build deeper customer relationships through email marketing.

    Key Takeaway: In the supplement industry, email isn't just a marketing channel—it's a valuable service that enhances customer health while driving sustainable business growth through education, trust, and authentic connection.

    What You'll Learn:

    Discover the "Sunday Tips" approach that creates anticipation instead of inbox avoidance, turning your emails into must-read content that customers actually look forward to receiving. We'll explore why leading with value before sales creates a psychological shift that drives conversions without aggressive selling.

    Learn the quality-over-quantity approach to list building, including why cleaning your list every six months actually improves performance and why focusing on buyer lists often outperforms traditional lead generation for supplement brands.

    Master segmentation strategies that align with customer health journeys, from product categories to purchase behavior, and discover how to balance personalization with operational efficiency.

    Understand the optimal content mix with the 70/30 rule for educational versus promotional content, plus how to develop a content calendar that matches seasonal health concerns and customer needs throughout the year.

    Explore the Buying Forces Framework and how email sequences can progressively build trust, belief, hope, and desires that customers face when buying supplements.

    Get practical guidance on email frequency (the 8-email monthly benchmark), promotional timing (the six-week sale cycle), and how to integrate SMS messaging for maximum impact.

    Learn why authentic founder voice often outperforms polished corporate messaging in the supplement space, with specific tips for writing conversationally and building genuine relationships through email.

    Plus, discover the advanced metrics that matter beyond open rates and clicks—including how to measure email's impact on customer lifetime value, reorder rates, and long-term brand loyalty.

    If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

    Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

    But how do you get them there?

    The quickest way to do that is through paid advertising.

    Buying buyers with ad dollars to scale is how all the supplement businesses do it.

    Now you can discover the strategies and tactics that work in supplement advertising.
    For just $7.

    Click here to grab your copy of the Health Supplement Ad Swipe Guide.

    Más Menos
    32 m
  • In The Supplement Business Your Moat Is Made of Quality
    Aug 3 2025

    "Send me a text"

    The supplement industry has undergone a massive shift from a lightly regulated gold rush to a tightly policed marketplace where quality is no longer a nice-to-have, but a survival strategy. Fueled by pressure from regulators and major platforms like Amazon, low-quality operators have been squeezed out, leaving room for brands with strong documentation, testing protocols, and trusted manufacturing partners to rise. This transformation is reshaping how brands compete, how customers buy, and what it takes to win revealing that long-term success now depends not on cutting corners, but on building trust, retention, and sustainable quality systems.

    If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

    After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

    Click here to discover the 3 funnels that can help your health supplement business succeed.

    If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

    Getting people to your sales page or funnel is crucial for growing a direct-to-consumer supplement company.

    But how do you get them there?

    The quickest way to do that is through paid advertising.

    Buying buyers with ad dollars to scale is how all the supplement businesses do it.

    Now you can discover the strategies and tactics that work in supplement advertising.
    For just $7.

    Click here to grab your copy of the Health Supplement Ad Swipe Guide.

    If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

    Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

    But how do you get them there?

    The quickest way to do that is through paid advertising.

    Buying buyers with ad dollars to scale is how all the supplement businesses do it.

    Now you can discover the strategies and tactics that work in supplement advertising.
    For just $7.

    Click here to grab your copy of the Health Supplement Ad Swipe Guide.

    Más Menos
    21 m
  • Unlock Higher Profits with the Supplement Supersize Strategy
    Jul 27 2025

    "Send me a text"

    Discover the profit-boosting power of larger supplement sizes. In this episode, we break down the Supersizing Strategy, a simple yet powerful tactic that can increase your margins, improve customer satisfaction, and drive higher lifetime value. If you're not offering 60- or 90-day supplies, you're leaving money on the table.

    If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

    After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

    Click here to discover the 3 funnels that can help your health supplement business succeed.

    If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

    Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

    But how do you get them there?

    The quickest way to do that is through paid advertising.

    Buying buyers with ad dollars to scale is how all the supplement businesses do it.

    Now you can discover the strategies and tactics that work in supplement advertising.
    For just $7.

    Click here to grab your copy of the Health Supplement Ad Swipe Guide.


    If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

    Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

    But how do you get them there?

    The quickest way to do that is through paid advertising.

    Buying buyers with ad dollars to scale is how all the supplement businesses do it.

    Now you can discover the strategies and tactics that work in supplement advertising.
    For just $7.

    Click here to grab your copy of the Health Supplement Ad Swipe Guide.

    Más Menos
    18 m
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Short and concise information. not a step-by-step manual, but a lot of good things to keep in mind as you're building out your marketing plan

good overview of different marketing channels

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