Join Sasha Berson as he speaks with Philip Fairley, the President of The Rainmaker Institute

👉 Sasha and Philip explore:

— The importance of branding, marketing, consistent lead generation, and sales.

— Strategies for client intake, including automated nurturing and outbound calls.

— The need for law firms to provide immediate and empathetic responses to potential clients.

— How the first law firm a potential client speaks to has a 50% chance of being hired.

— The importance of nurturing leads and having an efficient intake process.

👉 Main takeaways from the episode:

— Automation is crucial for business growth, and firms should prioritize building out automation systems, especially for lead nurturing and follow-up.

— Leadership needs to understand the importance of client acquisition and view it as a priority rather than focusing solely on legal work.

— Documenting processes helps identify where steps can be streamlined or automated to improve efficiency.

📰 About Philip Fairley:

Philip Fairley is a renowned legal marketing expert and the President of The Rainmaker Institute, a leading law firm marketing company that provides innovative solutions for attracting leads, converting leads into clients, and managing law firm data. With a strong background in technology and entrepreneurship, Fairley has developed cutting-edge software platforms such as Turbine® and Rainalytics®, which have revolutionized the legal marketing industry.

He is a sought-after speaker and has been featured in various publications, including the American Bar Association's Journal, Entrepreneur, and Fortune Small Business. Fairley is dedicated to helping law firms grow their business through data-driven marketing strategies and automation. He is married with three children and enjoys the Arizona lifestyle, mountain biking, and coaching youth sports.

📞 Connect with Philip Fairley:

• Website: https://therainmakerinstitute.com/

• LinkedIn: https://www.linkedin.com/in/philipfairley/

• Facebook: https://www.facebook.com/TheRainmakerInstitute

• Instagram: https://www.instagram.com/rainmakerinstitute/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect

👉 Sasha and Kyle explore:

— The different stages of growth for law firms and how marketing strategies should be tailored to each stage.

— The different marketing channels that can be effective for law firms, including broadcast TV, broadcast radio, streaming, paid social media, and paid search.

— The importance of brand awareness and recognition for law firms and how media platforms can help achieve this goal.

— The importance of having a holistic marketing strategy that includes multiple elements or platforms designed to capture clients as they're coming to find the law firm and seek services.

— The importance of being aware of when potential clients are looking for a law firm and giving them exactly what they're looking for.

👉 Main takeaways from the episode:

— Marketing budget ranges can vary widely depending on the stage of the law firm and the media platforms used, with larger firms in the Harvest stage having budgets in the six figures or higher.

— The three golden rules of effective marketing and advertising are: be aware and be there when people are looking for you or someone like you, give them exactly what they're looking for, and be the one they think of when they need someone in your category.

— Marketing strategy for law firms should also include a focus on local SEO and creating content that speaks to the client's target audience, with the goal of building trust and credibility with potential clients.

📰 About Kyle Hebenstreit:

Kyle Hebenstreit is the CEO of PMP Strategic, a legal marketing agency. Prior to PMP, he worked at Deloitte Consulting, where he helped large companies transform operations to enable growth. Prior to that, he worked in the media and entertainment industry at Skydance Media, supporting creative development for their feature film department and eventually becoming Chief of Staff to the CEO.

During his tenure at Skydance, the company expanded its business to include television, gaming, and fashion and produced several major motion pictures. Kyle received his BS from the University of Southern California and his MBA from Indiana University's Kelley School of Business.

📞 Connect with Kyle Hebenstreit:

• Website: https://www.pmpmg.com/

• LinkedIn: https://www.linkedin.com/in/hhebenstreit/

• Facebook: https://www.facebook.com/pmpmg

• Twitter: https://twitter.com/hkhebenstreit

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Matt Spiegel, the CEO of Lawmatics

👉 Sasha and Matt explore:

— The importance of effective attorney-client communication.

— The need for law firm owners to understand business concepts like valuations and recurring revenue.

— The dual value proposition of Lawmatics is saving attorneys time while helping them generate more clients.

— The potential impact of non-lawyer investment and private equity consolidation of law firms.

— The types of practice models that might be more appealing for investment and acquisition are explored.

— The significance of focusing on the business side rather than just legal practice for long-term success.

👉 Main takeaways from the episode:

— Law firms need to start measuring key metrics like marketing ROI, cost per lead, and conversion rates to optimize campaigns and understand what's truly driving their business.

— As the legal industry evolves with potential non-lawyer investment, the firms that understand business fundamentals and have scalable, data-driven models will be more appealing acquisition targets.

— Attorneys should view themselves as building a business, not just practicing law, and focus on the operational aspects to facilitate greater long-term success and exit options beyond simply retiring.

📰 About Matt Spiegel:

Matt Spiegel is a serial entrepreneur and CEO of Lawmatics. Before launching his startups, he practiced as a criminal defense attorney, where he observed pain points that later inspired his ventures. His first legal tech company, MyCase, became one of the most popular cloud-based practice management tools before being acquired. Matt then spearheaded other software businesses like ExpoGuru and Cammy.

For Lawmatics, he tapped into his legal expertise to develop an innovative client relationship platform. Lawmatics empowers firms to maximize efficiency and grow their businesses by streamlining intake to case management. Under Matt's visionary leadership, Lawmatics has transformed the delivery of legal services.

📞 Connect with Matt Spiegel:

• Website: https://www.lawmatics.com/

• LinkedIn: https://www.linkedin.com/in/mattspiegelesq/

• Facebook: https://www.facebook.com/lawmatics/

• Twitter: https://twitter.com/lawmatics

• Email: matt@lawmatics.com

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm

• Email: info@growlawfirm.com

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/