GrindHouse Episode 102 l Paul Bae

Welcome to the House of Grind, where Christina Faith interviews some of the most sought-after creatives and entrepreneurs about their journey from start to finish.

Meet Paul Bae: Director of Social Media at Oklahoma City Thunder

Delivering growth for brands through compelling storytelling and data-driven growth marketing strategies. Launched and shepherded global campaigns for brands like Tyra Banks' America's Next Top Model, Gossip Girl, Smallville, CBS Sports, MTV Asia, numerous K-Pop artists and record labels, and currently the Oklahoma City Thunder in the NBA. Highly analytical and data-driven; focused on organizational culture, and how leading teams to think creatively and strategically can make for a compelling brand story while providing value to audiences. 

Specific Areas of Expertise: Marketing Strategy and Creative Leadership; Demand Generation and Growth; Social Media (organic/paid); Audience Engagement; Product Development and Product Marketing; User Experience; Digital Marketing encompassing Paid/Owned/Earned Media; Customer Acquisition and Customer Journey; Conversion Optimization; SEO/SEM; User Experience Design; User-Generated Content; Communities; Influencers; Mobile and Digital Product Strategy; Lean Methodology, Data-driven Design and Optimization.