The COVID-19 pandemic accelerated the need for company leaders and their employees to accept the reality that hybrid work is not only possible but desirable for many reasons.

While no one is certain what the “new normal” ultimately looks like, hybrid work is clearly here to stay. But the big question is how will companies be able to design a powerful hybrid workplace culture, regardless of where people are working. Many traditional companies are still struggling with the idea of hybrid or remote work.

Gustavo Razzetti is the CEO and founder of Fearless Culture, a culture design consultancy that helps teams do the best work of their lives. For more than 20 years, Razzetti has helped leaders from Fortune 500s, startups, nonprofits, and everything in between on every continent but Antartica.

Gustavo is also the creator of the Culture Design Canvas, a framework used by thousands of teams and organizations across the world to map, assess and design their culture.

In addition to his consulting work with clients, Gustavo regularly speaks with leaders and teams about culture change, teamwork, and hybrid workplaces. His coaching and tools have helped countless executives and teams develop work environments where people collaborate to accelerate individual and collective performance.

Gustavo is a prolific writer and author of four books on culture change. His newest book is Remote, Not Distant: Design a Company Culture That Will Help You Thrive in a Hybrid Workplace. His insights also have been featured in The New York Times, Psychology Today, Forbes, Fortune, and other media outlets.

Why is it that every single person in the world has stories and can easily tell them to their friends and family, but in the business context many people are afraid of storytelling—or they think it is only for creatives…or that it is less effective than data and facts?

Jamie Dixon joined me on the Go For Launch podcast to talk about how to become a better storyteller. Jamie is a coach, trainer, and author who has worked with ambitious leaders in over 160 multinational companies over the last 10 years through his company, Shaping Paths. He coaches and trains in both English and Mandarin. He is also conversational in Japanese.

Jamie is an IAC-accredited coach and a certified Tiny Habits coach. He is also certified in Everything DISC.

In addition, Jamie is the author of several books, including his most recent title, The Story Habit: How Leaders Shape Stories That Drive Action. He also wrote the books Overcome and Get It Done and Shaping Paths.

Show Sponsor: Accessibe
Chances are your website has issues that not only frustrate many of your users, but could lead to significant fines.

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One of the sweetest sounds in the world is a ringing cash register. And one of the best ways to hear it more often is to improve your word-of-mouth and personal referrals.

My guest in this episode of the Go For Launch podcast is Raúl Galera. He’s the Chief Advocate at ReferralCandy, an app that ecommerce brands use to set up and run customer referral programs.

Founded more than 10 years ago, ReferralCandy has helped over 30,000 brands leverage the power of word-of-mouth and turn their customer base into their marketing team.

Referral marketing is a blend of organic content, community marketing and influencer marketing. Word-of-mouth is a powerful channel for both successful global names as well as new, niche brands.

Referral marketing blends perfectly with brands that have a clear customer-centric approach, making it affordable for companies of any size to attract new customers while retaining existing ones.

Raúl has been leading ReferralCandy’s partnership efforts for the past five years, working alongside marketing agencies, media and tech companies.

Show Sponsor—Accessibe

Did you know that 98% of websites cannot be accessed properly by people with disabilities?

Chances are your site has issues that not only frustrate many of your users but could lead to significant fines. For example, if your site is found to violate the Americans with Disabilities Act, your first violation could result in a penalty of $55,000 to $75,000. And additional violations can result in a $150,000 fine.

The ADA applies to all businesses—and there are many other accessibility-related laws to consider—so it’s not something you should ignore. Several years ago, Target paid a $6 million settlement on a lawsuit brought by the National Federation of the Blind. Domino’s Pizza also lost a lengthy lawsuit by a blind man who sued the chain when he was unable to order pizza off Domino’s website or mobile app—even with screen reading technology.

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