Regenerative agriculture is no longer a niche concept—it’s becoming a defining force in the future of global fresh produce. In this episode of the Global Fresh Series, we explore how farmers, retailers, and multinational food companies are working together to restore soil health, improve resilience, and reshape supply chains from the ground up.

From large-scale initiatives across Europe to retailer-backed programs supporting farmers with data, training, and long-term investment, this episode dives into the real-world impact of regenerative practices. We examine how these efforts are addressing climate challenges, strengthening food security, and creating new opportunities across the value chain.

Regenerative agriculture is reshaping the future of fresh produce. This episode explores how farmers, retailers, and global brands are working together to restore soil health, improve resilience, and build a more sustainable—and scalable—food system.

his week on the Global Fresh Series, we dive into a major joint venture between two industry powerhouses that is set to redefine the fresh-cut fruit landscape in France. With a strategic location, integrated logistics, and a focus on convenience-driven consumption, this partnership highlights the rapid evolution of value-added produce across Europe. We explore what this means for suppliers, retailers, and the future of fresh fruit consumption in one of Europe’s most promising growth markets.

#freshcutfruit #Prepworld #Omer-Decugis&Cie #freshberries #produceindustrynetwork

Two stories. Two continents. One interconnected industry.

From booming avocado exports to complex trade policy shifts, this episode dives into the opportunities, challenges, and strategies shaping the future of fresh.

In this episode of the Global Fresh Series, we connect the dots across two powerful forces shaping the fresh produce industry in 2025 and beyond.

First, we head to Colombia, where Hass avocados are driving remarkable agricultural growth, with exports surging and Europe absorbing more than 60% of shipments. From the dominance of the Netherlands to rising demand in Germany and Spain, we explore how Colombia is strengthening its position in some of the world’s most competitive markets—and what it will take to sustain that momentum.

Then, we shift to the United States, where a massive tariff refund effort—totaling over $166 billion—is unfolding. With new systems in development and timelines still uncertain, we break down what this means for importers, cash flow, and the broader global supply chain.

#colombiaavocados #agriculture #tariffs. #hassavocados