Glimmers of Hope with Circana’s Matthew Tucker

Join Kelly and Tobie for the penultimate bonus episode of Inside the Outdoors, where they chat with Matthew Tucker, Director of Client Development in Sports Equipment at Circana, the premier source for retail and participation data in the outdoor industry. We’ll chat through the early indicators of positive changes unfolding in 2024 and explore the rise of casual participants, their purchasing patterns, and how they differ from pre-pandemic consumers. And on top of the data takeaways, we have a few laughs along the way as well.