Ghislain Arsenault: My Life Changed

Ghislain Arsenault was running a modest provincial trucking company out of Montreal when Celine Dion’s husband and manager, Rene Angelil, approached him in 1996 about providing transportation for Celine’s North American tour. Sensing something big was in the offing and overcoming his own self-doubt, Arsenault took the job - with three rented trucks and three used trailers. The gamble paid off. In 1997, the movie Titanic spawned Celine’s breakthrough signature song, My Heart Will Go On, and Arsenault went from three diesel-belching beaters to a state of the art fleet of trucks that’s become a concert tour backbone for some of the biggest recording artists in the world. On episode 1 of Backstage Stories: Crew Are People Too, Truck'N Roll founder, owner president Ghislain Arsenault talks about his 30 year journey to overnight success, the sacrifices and rewards of life on the road, and the behind-the-scenes entertainment industry opportunities coming out of the pandemic for anyone who’s willing to embrace the lifestyle and do what it takes.

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