Getting To Yes, And… | Sandra Matz – Mindmasters – Big Data and Behavior Change

Kelly connects with Columbia Business School professor Sandra Matz to discuss her new book “Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior.” “We are fighting for attention. We want to be seen.” “Behavioral residues are the by-product of our lives.” “Each of us comes in many different versions.”