Generative AI as a Collaborative Partner for Product Professionals: A Conversation with Will Scott

“I know it's going to change our jobs — the speed of innovation, both for product management and product marketing, is going to be accelerated. In a world where technology constantly evolves, integrating AI into product management and marketing is no longer a futuristic idea but a present reality." Join host Rebecca Kalogeris and Pragmatic Instructor Will Scott in this episode as they discuss the transformative impact of generative AI tools like ChatGPT on product management and marketing. During this episode, they explore:

• Generative AI as a Collaborative Partner: The role of AI as a remarkable technology that assists in positioning, persona development, problem identification, and marketing language.
• AI and Human Balance: A discussion on the differentiation and value addition through human expertise in the AI-driven content era.
• Future Potential: The acceleration of innovation in product management and marketing and the potential risks and cautions.
• Prompt Engineering: How generative AI aids in structuring questions, experimenting, and increasing efficacy in discovery processes.
• Prompt Engineering and Discovery Process: Exploring how generative AI aids in structuring questions, experimenting, and increasing efficacy in discovery processes.
• Workshop Highlights: An overview of AI for Product Professionals, a hands-on training workshop focusing on mastering ChatGPT and prompt engineering.

Unlock the Power of Generative AI in Your Product Lifecycle – Join the Workshop Today! Are you ready to dive into the world of generative AI and master the art of prompt engineering? Pragmatic Institute’s newest hands-on training, AI for Product Professionals: A Comprehensive Workshop on ChatGPT and Prompt Engineering, will transform your approach to product management. What you’ll gain in this course:

• An understanding of AI and its capabilities and limitations.
• Strategies to streamline workflows
• Advance prompt engineering tactics to apply in practical scenarios

Learn More & Enroll