In this episode I interview Raine Gaisford, who is based in Brisbane, Australia and the founder of a marketing agency called Lime Hub, who are specialists in B2B and strategic digital marketing (www.limehub.com.au).

During the interview we discuss a simple method to ensure each stage of your funnel makes sense based on the previous step, the importance of getting clear on winning strategy first instead of just jumping into a promotion, and the challenges of successfully managing client expectations.

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In this episode I interview Chaz Wolfe, who is based in Kanas City. Chaz is the founder of a sales consulting company called Bulletproof Sales, who help entrepreneurs grow their sales & scale their business. (www.chazwolfe.com)

During the interview we discuss the common problem of pitching too early, why pushing for a sale rarely works, and the fact that most objections are not actually real objections (but more of an excuse to not have to go ahead right now and buy). The principles of what Chaz teaches are perfect for sales copywriters to increase conversions too.

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In this episode I interview CJ Boake, who is based in the Greater Tampa Bay Area, Florida. In his own words he's a vicious Copywriter, who's goal Is to break the "rules" of online business to help others make more sales (www.cjboake.com).

During the interview we discuss why a backend is so vital if you are selling physical products, the challenges with Facebook ads, and how to gain the trust and respect of people before hitting them offers.

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