From Stylist to Educator: Building Your Brand and Growing Your Impact

In this episode, we join Katie Alm, getting real about what actually moves the needle in your beauty career, and it’s not chasing the latest trends. From posting with intention to fully understanding the brands you align with, we’ll cover mindset and strategy shifts that can change everything.

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Key Take-aways:

1. Posting with intention, sharing your knowledge, and aligning with a brand you love can change the trajectory of your career.

2. Experimenting with the full line of a brand you love and getting really knowledgeable about the full line, makes all the difference.

3. Forget the trending, use the tried and true: posting consistently, come from a place of gaining more experience, and get to know the culture behind the brand.

4. It’s all about perspective baby! Do you look at what you’re losing or what you’re gaining?

5. Where can you volunteer help in an area that might be needed?

6.If you’re juggling more than one career path at the same time, communicate and accommodate your clients. By setting the tone in the beginning and letting clients know how you operate, there won’t be surprises when it does happen.

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