From Overwhelm to Authority: Steph Crowder’s Sales Strategies

In this episode of the Authority Builder podcast, Charlotte is joined by her coach, Steph Crowder, a sales and strategy coach (and former Director of Sales Training at Groupon) who helps entrepreneurs sell with courage, clarity, and confidence.

Steph shares why business growth is rarely about doing more, and almost always about doing the right money-making activities consistently, even when it feels repetitive.

They unpack how to get out of your head and into action, including practical ways to reduce overwhelm, build sales momentum, and stop chasing novelty. Steph explains her BuzzBlitz framework for repeatable sales campaigns, plus why trust and frequency matter more than perfection in today’s noisy market.

You will also hear why podcasts and other voice-led content are powerful authority builders in 2025 to 2026, especially for high-ticket offers.

Key topics covered:
- Prioritisation and the myth of being “done”
- Repetition, habits, and daily money-making activities
- Warm invitations and reactivating your network
- BuzzBlitz, webinars, and sustainable launches
- Authority building through podcasts, audio, and video