From Market Stall to 7-Figure Brand: How Mademoiselle Macaron Made eCommerce Work

Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel’s grown the business from a market stall in 2013 to a 7-figure business.

They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales.

Hit PLAY to hear:

• Why skyrocketing rent pushed Rachel to shut her shop—and scale faster
• The Shopify setup mistake that nearly broke their backend
• How freezing macarons unlocked 7-figure fulfillment
• The agency breakup that every ecommerce founder should learn from
• What finally pushed them to stop waiting and start selling proactively
• How French flair (and flavor) became their brand’s superpower

Key timestamps to dive straight in:

[03:51] Shift from Storefront to Online Sales

[07:54] Customizable Macaron Packaging Options

[12:48] Consolidating Services Led to Conflict

[16:19] Testing Separate Agency Strategies

[20:09] Embracing French Roots in Business

[21:55] Listen to Rachel’s Top Tips!

Full episode notes here: https://ecmp.info/542

Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter

.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy