From ETFs to Tokenized Assets: Building the Next Trillion-Dollar Market with WisdomTree

Will Peck is the Head of Digital Assets at WisdomTree, a $130 billion asset manager and ETF sponsor and a pioneer in tokenized assets. Over his 11-year tenure at WisdomTree, Will has helped the firm navigate the evolution from ETFs to tokenized assets, stablecoins, and on-chain investment infrastructure.

WisdomTree is at the forefront of innovation, applying lessons from ETFs—transparency, liquidity, tax efficiency, and standardization—to build scalable, accessible tokenized products for both institutional and retail investors. With ongoing regulatory developments and growing adoption of digital assets, WisdomTree is well positioned to expand its tokenized ecosystem.