From Contracts to Communication: Inside 2025 SIMA Symposium

We went to SIMA — and came back with fresh ideas, strong opinions, and plenty of laughs. In this episode of Talkin’ Winter with Swinter, the crew recaps highlights from the 2025 Snow & Ice Management Association Symposium — including standout sessions on contracts, leadership communication, operations, and marketing.

From lessons on why listening is a leadership superpower to common marketing missteps and the power of peer-led ops workshops, this one’s packed with real takeaways for snow pros. Oh, and yes — we also discuss foot massages, BM capes, and just enough sarcasm to keep things interesting.