From Broadway to Brand Building: Liberty Cogen on Reinvention

In this episode of the Learnings and Missteps podcast, host Jesse Hernandez sits down with Liberty Kogan, a construction social media expert with an impressive background in musical theater and business. Liberty shares her journey from performing in Legally Blonde to launching a successful babysitting agency in Atlanta and eventually transitioning into social media marketing for construction companies. Throughout the conversation, they discuss themes of vulnerability, the importance of human connection, and finding fulfillment in one's career and life. Liberty emphasizes the significance of doing what makes you happy, the challenges she faced, and how she rediscovered her passion for theater under different conditions. The episode is filled with insightful and heartfelt advice, making it a must-listen for anyone seeking to navigate their own career and personal growth.

00:00 Introduction and Guest Introduction
01:29 Getting to Know Liberty Kogan
01:57 The Power of Vulnerability on Social Media
09:00 Liberty's Journey in Theater
17:57 Transitioning from Theater to Business
19:21 Starting a Babysitting Agency
31:40 Advice for Aspiring Entrepreneurs
39:46 Auditioning for Kiss of the Spider Woman
41:52 The Importance of Human Connection
43:09 Returning to Atlanta and Facing an Existential Crisis
44:28 Realistic View of Pursuing Arts
50:27 Transition to Social Media for Concrete Companies
54:01 The Power of Authentic Social Media
58:37 Encouraging Vulnerability and Storytelling
01:11:37 The Promise You Are Intended to Be

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