From Ad Hypocrisy to AI Ownership: How to Own Your Ideas With The IP Economy Before AI Takes Over

(Ai assist:) Meet Jaime Schwarz. He's a brand therapist and innovator with a deep background in advertising and psychology. Jaime shares his journey from creative director in ad agencies to founding Brand Therapy, a discipline that helps brands develop a "voice of conscience" aligned with their true purpose. We explore the hypocrisy in traditional storytelling, the evolution of branding in the digital age, and the importance of separating personal identity from the brand. Jaime discusses his nonprofit work with Pro4Bono, ethical considerations in business, and the shift toward human-centric AI through initiatives like the Team Flow Institute. The discussion delves into the IP economy, decentralized ownership, and his project Mrkd DJ, which uses NFTs and blockchain to empower creators with digital rights and royalties. Jaime emphasizes Prosumerism – producing and adding value as consumers – as a path to escaping consumerism and building a legacy in an AI-driven world. This episode blends practical branding advice with philosophical insights on innovation, ethics, and the future of creativity.

[partial chapter markers:]

0:00 The Power of Personal Brands

1:41 Background in Advertising & Brand Therapy

4:01 From Mad Men to Hypocrisy in Storytelling

7:47 Crash Course in Branding: Why, How, What

13:00 Humanizing Brands & Building Relationships

19:03 Brand Therapy & AI Integration

21:42 Birthing a Brand: Cutting the Umbilical Cord

23:39 Tools for Brand Building: Ikigai & Success Stacks

26:53 Strategy Origins & Moving Beyond Consumerism

29:40 Nonprofits Meet Business: Pro4Bono, Purpose

32:59 Activating Resistance

35:33 Vetting Ethics

41:06 Infinite Games & Long-Term

43:18 Humanizing Companies

48:59 AI in the Loop: Human-Centric Corporations

51:03 Team Flow: Parameters for Collective Success

55:28 Collective Intelligence Tools

59:32 Collectivism vs. Individualism

1:06:49 Reclaiming Ownership: IP ID, the IP Economy

1:12:10 Sovereign Media and Enforceable Rights

1:18:00 IP Economy to Reward Creators

1:20:40 Micro Payments and Automated Royalties

1:23:41 Sampling, Fair Use, Co-Creation

1:26:53 Decoupling Music from Objects: NFTs, Physical Media

1:29:50 From Streaming to Ownership: Thousand True Fans

1:32:02 Outro: The IP Economy Book and Prosumerism

https://brandtherapy.coach

https://jaimeschwarz.com

https://teamflow.institute

https://mrkd.dj and https://mrkddj.com

xrsi.org

https://www.linkedin.com/in/jaimeschwarz

parallelworlds.us

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

@Andrewism

M-Pesa

Speed of Trust

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