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Great storytelling is at the heart of building authentic connections and trust with your audience.

This week, we’re joined by Ademola Adelakun, CEO & Founder of content agency A2 Media, LinkedIn video creator, and magician, to discuss the powerful role storytelling plays in video marketing and brand trust. Ademola shares his journey from creating magic tricks to mastering the art of video content, showing how brands can transform their marketing by telling stories that resonate with viewers on a deeper level.

In this conversation, we explore the key principles of compelling video content, the emotional engagement needed to capture attention, and why so much of today’s content feels flat. Ademola explains how brands can move away from generic messaging, how to build trust with your audience, and why making videos that speak directly to people’s experiences is the key to success. Whether you're looking to create more impactful content, foster customer loyalty, or elevate your brand’s storytelling, this episode is packed with actionable insights to help you connect with your audience like never before.

What you’ll learn:

• How storytelling in video can transform brand trust and customer loyalty
• How to create videos that speak directly to your audience and build deeper connections
• Why emotional engagement is crucial for standing out in today’s crowded market

Jump into the conversation:

(00:00) Introduction

(01:57) Meet Ademola Adelakun

(03:39) How Snapchat fame led to content careers

(06:04) Why magic tricks and brand trust work the same way

(09:31) Storytelling is a learned skill and transformation is the key

(15:57) Why video is the bridge to trust

(17:51) What most brands fundamentally misunderstand about trust

(22:03) The tension between enterprise and having fun

(25:49) AI-generated content and how it can erode trust

(30:42) How a Nigerian upbringing shaped his "ask why" approach

(37:22) The real version of success Ademola is chasing

(43:31) Advice to his younger self

Connect with Ademola Adelakun: https://www.linkedin.com/in/ademola-adelakun/

Check out A2 Media: https://a2media.ca/

Check out The Connections Course: https://www.artofaccomplishment.com/course/the-connection-course

Check out Arcadia: https://www.BeArcadia.com

Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/

Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/

Produced in partnership with Share Your Genius

https://www.shareyourgenius.com

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The most successful high performers know that success isn’t just about results, it’s about understanding the mind and body connection.

This week, we’re joined by Jenn James, Founder and Chief Growth Expert at Fresh Demand, and an expert in the neuroscience of change, to discuss how to break free from burnout, rewire your brain, and achieve lasting success without sacrificing your health. Jenn shares her journey from corporate burnout to teaching others how to overcome stress and anxiety while maintaining high performance.

In this conversation, we dive deep into the neuroscience behind stress, the role of emotional intelligence, and how your thoughts and behaviors create your personal reality. Jenn explains how to recognize the patterns that hold you back, why change is more about rewiring the mind than changing your environment, and how to make conscious choices that support your well-being. Whether you're looking to improve your leadership, break through mental barriers, or simply thrive in high-pressure environments, this episode offers practical tools to help you transform your mindset and live a more balanced life.

What you’ll learn:

• Why high performers often struggle with stress and burnout despite success
• Why emotional intelligence and self-awareness are key to lasting personal change
• How to rewire your brain to break free from negative patterns and stress loops

Jump into the conversation:

(00:00) Introduction

(01:51) Meet Jenn James

(05:30) The burnout that changed everything

(05:58) Discovering the neuroscience of change

(10:06) Why stress feels like the price of admission

(12:17) Your personality creates your personal reality

(14:09) How stress hijacks your brain and body

(20:06) We’re addicted to our own stress chemicals

(22:24) How to begin to change and define a future self

(31:34) Breath, meditation, and rewiring the brain

(35:36) How unprocessed stress shapes team culture

Connect with Jenn James: https://www.linkedin.com/in/jennjjames/

Check out Jenn James’ website: https://jennjames.io/

Check out Fresh Demand: https://freshdemandco.com/

Check out Arcadia: https://www.BeArcadia.com

Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/

Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/

Produced in partnership with Share Your Genius

https://www.shareyourgenius.com

Send us Fan Mail

The strongest leaders don’t separate performance from people, they know the two rise and fall together.

This week, we’re sitting down with our friend Kyle Lacy, CMO at Docebo, to talk about leadership, identity, ambition, and what it takes to build a big career without losing yourself in the process. Kyle has always been someone we admire for how openly he talks about work, family, writing, health, and the tension of trying to hold it all at once. In this conversation, we get into the cost of making work your whole identity, what burnout really looked like for him after a major career high, and how he’s built better rhythms without pretending he doesn’t love to work.

We also dig into Kyle’s approach to leadership and why so much of the real work has nothing to do with dashboards or tactics. He shares how he sets expectations with new hires, what it means to build a team culture people can actually feel, and why listening might be the most underrated leadership skill there is. We talk about brand building too, from the golden llamas to creating experiences people remember because they’re thoughtful, creative, and human.

What you’ll learn:

• Why burnout often looks like a slow drift, not one dramatic breaking point
• How clear expectations, real listening, and visible values help teams trust their leaders
• Why memorable brands come from creativity, taste, and experiences people actually care about

Jump into the conversation:

(00:00) Introduction

(03:43) Meet Kyle Lacy

(05:25) Showing up fully online and in life

(09:11) Why telling your story builds your career

(12:20) How Kyle leads a new team

(14:55) The expectations that define his culture

(18:32) The burnout that changed everything

(24:07) Why leaders have to model balance

(26:11) The habits helping Kyle avoid burnout

(30:16) Making peace with ambition

(32:30) Why creativity still wins in B2B

(37:43) The Golden Llama story

(39:42) The kind of leader he wants to be

Connect with Kyle Lacy: https://www.linkedin.com/in/kylelacy/

Check out Docebo: https://www.docebo.com/

Check out Arcadia: https://www.BeArcadia.com

Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/

Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/

Produced in partnership with Share Your Genius

https://www.shareyourgenius.com