In this episode of For the Better, host Ben Cash, CEO of Reason One, speaks with Chris Hemphill, now Director of Modular Feedback and a Fellow at the NYU McSilver Institute for Poverty Policy and Research.

At the time of recording, Chris was serving as Senior Director of Commercial Intelligence at Woebot Health.

Chris shares how bias in healthcare AI doesn’t start in code—it starts in culture. They explain how healthcare marketers, IT teams, and clinical leaders can challenge those patterns by asking better questions, bringing the right people into the room, and refusing to develop in a vacuum.

They also speak candidly about their own experiences navigating health tech as a Black professional—and why trust, transparency, and cultural humility are key to building ethical AI.

In this episode…

Tune in to this special Women's History Month episode of For the Better as Lauren Minors, Director of Partnerships and Marketing at Reason One, speaks with Jean Hitchcock, President of Hitchcock Marketing & Communications.

With over 30 years of experience, Jean shares how a personal experience shaped her career and reflects on her leadership journey across healthcare systems, agencies, and tech organizations.

Listen in as Jean discusses:

• How women are transforming healthcare leadership

• Balancing career ambitions with family life

• The power of mentorship and supportive networks

• Bold advice for women pursuing leadership roles

Don't miss this inspiring conversation about breaking barriers and building stronger connections in healthcare.

With the shift to digital platforms in healthcare marketing, marketers face the daunting challenge of balancing patient privacy with effective digital marketing. Stringent regulations like HIPAA govern the use of sensitive patient data, raising the question: how can healthcare organizations continue to engage potential patients without compromising their privacy?

Ray Mina, Vice President of Marketing at Freshpaint, brings his expertise in navigating privacy regulations and healthcare marketing to address these challenges. Freshpaint offers innovative solutions that securely govern the data flow from healthcare websites to marketing tools, ensuring no protected health information (PHI) is shared without a proper legal framework like a Business Associate Agreement (BAA). Highlighting real-world examples, Ray elaborates on the challenges posed by major ad platforms that refuse to sign BAAs, complicating data sharing from healthcare providers. Freshpaint’s approach empowers organizations to manage data securely, bypassing these obstacles and enabling them to regain control of their digital marketing strategies while maintaining compliance.

Tune in to this episode of For the Better as Ben Cash hosts Ray Mina, Vice President of Marketing at Freshpaint, to discuss the challenges of personalization and data privacy in healthcare marketing. Ray explains how Freshpaint helps marketers navigate the complexities of patient privacy and digital marketing tools, the value of a HIPAA-compliant marketing ecosystem where data privacy is a top priority, and future trends that can foster more efficient healthcare marketing.