Are you struggling to generate leads in the rapidly evolving Fintech landscape? With buyers increasingly using AI for their search and a surge in competitive pressure, traditional marketing tactics might not be cutting it. Tune into this episode of FiredUp to discover how FinTech companies are adapting their marketing strategies, leveraging AI, and rethinking lead generation to stay visible and thrive with Bill Rice! This week, episode 97 of the FiredUp! podcast is about driving leads in fintech today!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Bill Rice shares understanding what works and doesn't work with AI in lead generation and actionable steps you can take right now to make your cold outreach effective.

Bill Rice brings over two decades of experience as a founder, executive, and investor in the online lead generation and consumer experience industry. He has a proven track record of creating, growing, and selling innovative companies and platforms. Currently, Bill serves as the Founder and Chief Revenue Officer of Kaleidico, a digital marketing agency specializing in helping mortgage lenders and law firms develop effective lead generation strategies. In addition, he operates as a principal consultant at Bill Rice Strategy Group, leveraging his expertise and network to assist fintech companies in scaling their sales and revenue growth through strategic lead generation.

Bill, Morgan, and Nicole discuss:

• How FinTechs are shifting from traditional user interfaces to embracing Large Language Models (LLMs) and AI agents..
• The concept of "vibe coding," and how it democratizes the Fintech industry.
• Why brand is paramount in the AI search era.
• Why effective cold outreach involves transparent LinkedIn connection requests and parallel emails.

How will you adapt your marketing strategy to leverage AI and attract leads in this dynamic FinTech landscape?

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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We’ve reached the halfway point of the year, and what a busy six months it’s been! To offer a retrospective of the year so far, Firebrand experts Morgan and Nicole sit down to discuss the marketing trends observed this year from Salesforce and LinkedIn, among others. From the explosive growth of generative AI tools to the rise of zero-click content and short-form video, they explore the key statistics and insights that marketers need to know. This week, episode 96 of the FiredUp! podcast is about the hottest trends in tech marketing!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team shares insights on the current marketing trends and actionable steps you can take right now to keep your brand voice and the human element in your marketing.

Morgan and Nicole discuss:

• The rising use of generative AI in marketing, with its pros and cons related to AI voice and video.
• Why comprehensive SEO strategies are important, including best practices for GEO and the importance of author pages and FAQs.
• How short-form video walkthroughs and client testimonials can support your marketing plan all year long.
• The need for patience and continuous engagement as the average buy cycle lengthens to 11.3 months.
• AI enhancement rather than reliance on AI alone for brand voice consistency.

The marketing landscape is constantly evolving, but with the right insights and strategies, you can stay ahead. Don’t hesitate to reflect, review your content strategy, and see what tools you can start implementing with intention to help bring your marketing to the next level!

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Youtube

LinkedIn

X (Formerly Twitter)

Work with Firebrand

Apply to Be a Podcast Guest

Send us a text

In an era of constant change in the digital marketing world, email marketing remains a powerful and consistent channel for connecting with audiences. To better understand how this seemingly old-school communication method has not just survived but thrived in the AI era, Firebrand experts Nicole and Morgan sit down to unpack the historical significance of email marketing, current strategies, and the future potential of this marketing tool in the age of AI. This week, episode 95 of the FiredUp! podcast is about email marketing in the AI era!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! Podcast, the Firebrand team shares their email marketing best practices and actionable steps you can take right now to continue leveraging this reliable marketing tool in a world dominated by artificial intelligence.

Morgan and Nicole discuss:

• The history and evolution of email marketing.
• AI’s impact on personalization and outreach.
• Effective segmentation strategies for campaigns that resonate.
• Important metrics to track when considering your ROI.
• Common mistakes to avoid and best practices to leverage.
• Using email as an indispensable tool in event marketing.

Don't let your email marketing strategy become stagnant. Start experimenting with AI-powered tools, focus on creating value for your readers, and continuously refine your approach to stand out in crowded inboxes.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

LINKS MENTIONED:

Ep 22: Cold email works! Learn why with Dan Englander

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Youtube

LinkedIn

X (Formerly Twitter)

Work with Firebrand

Apply to Be a Podcast Guest

Send us a text