FBU 570: "Ins" and "Outs" for Online Business in 2026

This is the easiest and most exciting time ever to start an online business thanks to low barriers to entry and a massive shift toward authenticity, relatability, and personal branding. In this episode, Jill breaks down what's "in" and what's "out" for online coaching and content in 2026. She calls out what's no longer working—guru culture, inaccessible coaches, overly polished content, vague vanilla messaging, massive A-to-Z courses, cold DMs, and obvious AI copy—and contrasts it with what is working: candid behind-the-scenes content, face-to-camera storytelling, specific and bold messaging, niche low-ticket offers that solve one clear problem, high-touch mentorship, and building an anti-fragile business rooted in real relationships and trust. When you show up with your personality at the forefront of your content and speak from your values, your audience will naturally connect with you and in time, become superfans that can't wait to your programs.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com