B2B Marketing with Dave Gerhardt

De: Dave Gerhardt
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  • Resumen

  • Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 5,000+ members in our private community at exitfive.com.
    © 2025 Dave Gerhardt
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Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
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Episodios
  • Email Marketing Breakdown: How to Cut Through the Noise in 2025

    Email Marketing Breakdown: How to Cut Through the Noise in 2025
    Apr 28 2025

    #241: Email Strategy | Email isn’t dead – it’s just changing fast.

    It’s still one of the few B2B marketing channels where you can actually own your audience and reach your ideal customers with the push of a button.

    In this session from the Ultimate Roast of B2B Emails, Danielle hosts Beth O’Malley (Founder, astral.), Jay Schwedelson (Founder, Subjectline.com & GURU Media Hub), and Jaina Mistry (Director, Brand and Content Marketing at Litmus) for a tactical session on what’s actually working in email marketing in 2025.

    They cover:

    • What an effective email marketing strategy looks like today
    • Key elements of great emails
    • How to write irresistible subject lines
    • All the ins and outs of deliverability and landing in the inbox

    Plus, they tackle a live Q&A, hot takes on open rates, resends, clickbait, personalization, and how to fix your email marketing strategy.

    Timestamps

    • (00:00) - – Intro to Beth, Jay, and Jaina
    • (04:47) - – Why bad emails are killing results
    • (07:19) - – How to think about email beyond lead gen
    • (09:31) - – The real problem with how B2B measures email success
    • (10:47) - – Open rates: Are they dead or still useful?
    • (15:11) - – Should you resend to non-openers? The great debate
    • (20:07) - – Deliverability basics: What B2B marketers miss
    • (23:25) - – Personalization: What actually works (and what doesn’t)
    • (29:30) - – Why exclusion (not just segmentation) matters in email
    • (31:45) - – AI summaries and how they’re reshaping the inbox
    • (34:30) - – Clicks vs engagement: What you should really track
    • (36:55) - – Why structured clicks matter more than just "more clicks"
    • (40:40) - – How to think about email length and structure in 2025
    • (43:51) - – Technical tips: Avoiding clipping, formatting for mobile
    • (45:49) - – Clickbait subject lines: Where to draw the line
    • (47:50) - – Final advice for marketers

    Send guest pitches and ideas to hi@exitfive.com
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today’s episode is brought to you by Grammarly.

    Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?

    You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.


    That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.


    AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:

    – Cut down on back-and-forth

    – Automate content, research, and reporting

    – Eliminate busywork

    – Make space for strategy


    We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.


    Get the report and see how top teams are making AI actually useful.

    Visit go.grammarly.com/exitfive to grab it.



    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    • They give you unlimited podcast editing and strategy for your B2B podcast.
    • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    • Visit hatch.fm to learn more
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    53 m
  • Video in B2B: What Works, What Doesn’t, and Where to Start

    Video in B2B: What Works, What Doesn’t, and Where to Start
    Apr 24 2025




    #240: Video Strategy | In this episode, Danielle sits down with Connor Lewis, founder of Studio Lewis, to talk all things B2B video - what works, what doesn’t, and how to actually get started. Connor spent years building in-house video from the ground up before going solo. Now, he works with B2B brands on high-performing video ads and he’s here to break down what he’s learned.

    Danielle and Connor cover:

    • Why production value doesn’t matter as much as you think
    • How to turn existing blog posts and webinars into watchable video
    • What’s working on LinkedIn video in 2025
    • How to get started with video without hiring an agency or a full-time team
    • Simple formats that make video approachable

    Timestamps

    • (00:00) - – Intro to Connor
    • (04:33) - – Learning video by doing: from intern to strategist
    • (06:33) - – What’s working in B2B video on LinkedIn in 2025
    • (08:00) - – Three types of videos that perform best
    • (09:21) - – Why video ads aren’t the best place to start
    • (10:14) - – How to turn top blog posts into YouTube videos that rank
    • (12:07) - – Using video to refresh blog content and boost SEO
    • (12:47) - – How to use video effectively for virtual and in-person events
    • (13:41) - – Repurposing Q&A sections from webinars into high-performing short clips
    • (15:36) - – Creating shorts from top audience questions
    • (16:49) - – The only parts of video that really matter
    • (17:36) - – Why “how I” beats “how to” every time
    • (19:24) - – The “reverse Rambo” hook format and how to use it
    • (21:23) - – How setting and authenticity improve engagement
    • (22:52) - – Why stiff, overproduced videos are killing your reach
    • (25:30) - – How to get started with video if you don’t have a team or budget
    • (27:36) - – Why marketers need to get comfortable on camera
    • (27:58) - – Podcasts as a powerful entry point into video
    • (28:55) - – How to test video with a simple 4-part limited series
    • (30:31) - – Low-budget options that still convert
    • (30:59) - – Why product marketers often make the best video collaborators
    • (31:43) - – Final advice: don’t wait until it’s perfect, just start!

    Send guest pitches and ideas to hi@exitfive.com
    Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
    Check out the Exit Five job board: https://jobs.exitfive.com/
    Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

    ***

    Today’s episode is brought to you by Grammarly.

    Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?

    You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.


    That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.


    AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:

    – Cut down on back-and-forth

    – Automate content, research, and reporting

    – Eliminate busywork

    – Make space for strategy


    We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.


    Get the report and see how top teams are making AI actually useful.

    Visit go.grammarly.com/exitfive to grab it.



    ***

    Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

    • They give you unlimited podcast editing and strategy for your B2B podcast.
    • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
    • Visit hatch.fm to learn more
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    35 m
  • How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)

    How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)
    Apr 21 2025
    #239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BILL), to talk about the future of B2B marketing measurement.Spoiler alert: it’s not clicks.They break down why the old way of doing attribution doesn’t cut it anymore and why leading B2B teams are shifting toward incrementality, experimentation, and marketing mix modeling.Dave and Pranav also cover:The gaps in the old way of doing attributionWhat the best B2B marketing teams are doing now for attributionThe key questions CMOs face from boards and execs about measurementThree things you can do this quarter to improve your measurementTimestamps(00:00) - – Intro to Pranav (04:33) - – The Purple Cow mindset: why differentiation matters more than ever (06:13) - – Pranav’s background (PayPal, Dropbox, Adobe, BILL → Paramark) (07:18) - – “Measurement is Robin. Creative is Batman.” (08:33) - – Why click/touch attribution is flawed and misleading (12:03) - – The 95/5 rule: most of your audience isn’t in-market…yet (14:48) - – How top brands (Asana, DoorDash, P&G) measure beyond attribution (16:13) - – What is incrementality and why it’s more useful than attribution (18:33) - – Why revenue isn’t always the right KPI - especially in long sales cycles (20:33) - – Intro to marketing mix modeling (MMM) and how it works (22:33) - – Visualizing baseline vs. incremental impact on pipeline (23:48) - – Geo testing: how to prove a channel’s impact without attribution tools (25:48) - – The branded search trap: why you should test turning it off (28:18) - – Even Meta, Google, LinkedIn admit attribution is flawed (29:03) - – How to measure untrackable stuff (organic, content, social) (32:33) - – Why “credit” kills performance (34:23) - – Measurement for startups (37:18) - – What to do if all you track is closed-won revenue (39:03) - – Why attribution software is overkill under $100K in spend (40:18) - – Should you ask “How did you hear about us?” (43:03) - – How to carve out budget for channel testing (45:43) - – Don’t skip audience research (49:03) - – Creativity is still your #1 growth lever (measurement just supports it) (50:33) - – Wrap-up and final takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
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    54 m
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