#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world.

Dave and Andrei cover:

• Why branded search volume is now a top indicator of visibility in AI-generated results (and how to grow it)
• The new playbook for SEO in 2025, including what metrics to track beyond traffic and backlinks
• Actionable tactics to get your brand mentioned by AI search tools like ChatGPT, Perplexity, and Google’s AI Overviews

Whether you’re a marketing leader or an SEO newbie, this episode will help you rethink your approach to content, attribution, and brand in the AI era.

Timestamps

• (00:00) - – Intro
• (02:51) - – Why this was Exit Five’s most-registered webinar ever
• (05:11) - – Meet Andrei from Ahrefs
• (06:51) - – Is SEO dead? Not quite, but it’s harder than ever
• (08:31) - – AI traffic is growing fast (63% of sites already see it)
• (09:21) - – Why brand is your best SEO defense
• (11:51) - – How Google measures brand impact (keywords, mentions, clicks)
• (14:51) - – Calculating content ROI with traffic value
• (17:21) - – Why branded search volume predicts AI visibility
• (21:21) - – How to track brand mentions in ChatGPT, Perplexity & AI Overviews
• (24:21) - – AI traffic = fewer clicks, better leads
• (29:42) - – How to improve your visibility in AI-generated answers
• (36:42) - – Why backlinks matter less and PR matters more
• (43:42) - – New rules for writing content LLMs can surface
• (52:42) - – Final takeaways: metrics to watch and content to prioritize

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.

That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.

Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.

Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
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#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn followers and partnerships with tools like Semrush.

Matt and Sara cover:

• What it really looks like to run full-stack B2B marketing without a team
• How to scale content and campaigns using AI (while keeping your voice)
• Why outbound should roll up to marketing and how to build campaigns that aren’t ignored

You’ll leave this episode with practical ideas for scaling content, running smarter outbound, and staying strategic, no matter your team size.

Timestamps

• (00:00) - – Intro and Sara’s role at Stryber
• (03:54) - – What full-stack marketing looks like for a solo marketer
• (05:44) - – Why generalist marketers are thriving right now
• (08:14) - – Using AI to speed up execution (without losing strategy)
• (10:04) - – How Sara manages freelancers and internal resources
• (12:19) - – Taking ownership of outbound as a marketer
• (14:34) - – Why cold outreach is failing and what works better
• (17:14) - – How she uses AI to write, edit, and shape short-form content
• (19:34) - – Voice note workflows and turning them into posts
• (21:34) - – Strategic planning and vertical-based positioning
• (27:55) - – The future of content marketing and newsletter cadence
• (31:50) - – Why people connect with creators more than brands
• (34:32) - – How Sara built a trusted, high-engagement personal brand
• (40:05) - – Turning sponsored content into actual demand
• (46:20) - – Final advice for solo marketers and closing thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Zuddl.

We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.

Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.

Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.

On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.

If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.

Head over to zuddl.com/exitfive to learn more.

#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster.

Matt and Jennifer cover:

• How product marketing can become a company-wide growth lever through tighter GTM alignment, strategic planning, and better customer intel
• Practical ways her team is using AI to reduce content workload, cut freelancer spend, and increase speed-to-market
• How to coach marketers to use AI responsibly, and why curiosity and judgment matter more than ever

It’s a tactical, behind-the-scenes look at what high-impact product marketing really looks like in 2025, including strategy, systems, and AI.

Timestamps

• (00:00) - – Intro
• (02:37) - – What product marketing owns today
• (06:24) - – Launch and learn vs launch and leave
• (07:34) - – How PMM drives company strategy
• (10:59) - – Aligning teams around growth levers
• (14:34) - – Gathering customer and market intel
• (18:39) - – Quick, AI-powered research tactics
• (20:19) - – Sharing insights across the org
• (25:00) - – Real examples of AI in use
• (28:20) - – Eliminating freelancer spend with AI
• (30:00) - – What to feed AI to get results
• (32:50) - – Coaching teams to use AI well
• (36:20) - – Weekly AI spotlights and team habits
• (38:35) - – Building a team-wide AI culture
• (42:05) - – Setting realistic AI expectations
• (45:50) - – Example prompts and experiments
• (48:07) - – The role of community and mentorship
• (54:20) - – Final thoughts and wrap-up

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Zuddl.

We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.

Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.

Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.

On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.

If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.

Head over to zuddl.com/exitfive to learn more.