In this episode of our practice management series, Dr. Stucki is once again joined by Dr. Roger Levin, Founder and CEO of the Levin Group, to discuss the power of knowing your numbers. They dive into the surprisingly exciting world of key metrics every surgeon should understand, such as production, collections, write-offs, implants, and overhead percentage. Dr. Levin explains why each of these metrics is crucial, why buffers can signal poor delegation, and offers practical tips for supporting practice growth. Tune in to discover why understanding your numbers is essential for your practice's success, and hear a simple piece of advice that can make even the most daunting tasks feel fun!

Key Points From This Episode:

• Why surgeons need to know their numbers.
• The Peter Drucker concept: leadership and managing people.
• Critical metrics every surgeon should understand, starting with production.
• Why production per hour is an instrumental metric to calculate (and what it means).
• Key insights into the next category of critical metrics: collections.
• Reasons that collection per provider is important.
• What might not seem important, but should be noted: write-offs.
• Why implants are key to production and why knowing the numbers is crucial.
• How to increase your implant referral consultations from general practices: case acceptance.
• Two diametrically opposing views on taking on implant surgery.
• Positive psychology: how to make implant surgery fun!
• Knowing your overhead percentage and the two numbers you need to know.
• The critical thing to know about the new patients category.
• Dr. Levin’s final words on continuous cyclical improvement.

Links Mentioned in Today’s Episode:

Dr. Roger Levin on LinkedIn — https://www.linkedin.com/in/roger-levin-69ab744/

Levin Group — https://levingroup.com/

Management — https://www.amazon.com/dp/0007312113

Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/

Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/

Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/

Dr. Grant Stucki Email — grantstucki@gmail.com

Dr. Grant Stucki Phone — 720-441-6059

There are many reasons why your referral marketing program could be failing and today, with the help of Roger P. Levin, DDS – an internationally recognized writer, advisor, management consultant, dental business visionary, and Founder and CEO of Levin Group, Inc. – we continue our conversation highlighting the pitfalls to avoid in referral marketing for an OMS practice. After reminding us of the importance of referrals for dental surgeons, Dr. Levin picks up the conversation with how building relationships with referring doctors helps to improve your overall patient experience. Then, we learn how to offer total support to referring doctors, how to keep building your referral pool, the consequences of parting ways with a top referring doctor, and why it’s essential not to resent any referring doctors. We also explore the dos and don’ts of social media, The 60-30-10 Model, quality versus quantity, and why you always need to follow up with “D” doctors. To end, Dr. Levin explains why it’s important to consult the referring GP when problems arise, how to keep GP staff happy and on your side, how to eliminate rudeness from your speech, and why inconsistency is the number one reason referral marketing programs fail.

Key Points From This Episode:

• Dr. Roger Levin reminds us why referrals are the lifeblood of an OMS practice.
• Why it’s vital to build relationships with referring doctors to improve the patient experience.
• The importance of offering total support to your referring dentists.
• How to keep building your referral base, and how quality begets quantity.
• Losing a top A: the consequences of parting ways with a top referring doctor.
• How bailing out general dentists will strengthen relationships and generate more referrals.
• The dangers of resenting referring doctors.
• Unpacking social media and how it can affect your referral marketing.
• The 60-30-10 Model.
• More on quality versus quantity, establishing a quality referral pool, and how to keep it simple.
• Why it’s a huge mistake to not follow up with “D” doctors, and how to throw out a wider net.
• Understanding why study clubs are not the be-all and end-all.
• Why you should always consult the referring doctor for hidden problems and complications.
• How to keep GP staff happy, why this matters, and how endorsing GPs boosts referrals.
• Inconsistency: the number one reason referral marketing programs fail.
• The way rudeness contributes to diminishing referrals.
• How avoiding the mistakes we’ve mentioned can lead to exponential financial growth.
• The best practices for dealing with dental support organizations regarding referrals.

Links Mentioned in Today’s Episode:

Dr. Roger Levin on LinkedIn — https://www.linkedin.com/in/roger-levin-69ab744/

Levin Group, Inc. — https://levingroup.com/

Levin Group, Inc. on YouTube — https://www.youtube.com/@LevinGroupInc

American Association of Orthodontists — https://education.aaoinfo.org/

‘Part 1: Things That Can Cause Your Referral Marketing Program to Fail (with Dr. Roger Levin)’ — https://podcasts.apple.com/us/podcast/part-1-things-that-can-cause-your-referral-marketing/id1535284898?i=1000690776176

National Journal — https://www.nationaljournal.com/

The 5 Types of Wealth —

Many oral surgeons are not very familiar with facial fractures, and in this episode of Everyday Oral Surgery, we are getting a great introduction to these treatments and repairs from an oculoplastic surgeon. Today, we are joined by Dr. Harkaran Rana to discuss Naso-Orbito-Ethmoid (NOE) and frontal sinus fracture repairs. Tuning in, you’ll hear about the different ways of diagnosing NOE and frontal sinus fractures, how to identify different kinds of fractures, surgical interventions for these injuries, and more! We delve into the treatment management for NOE and frontal sinus fractures before discussing the most common kinds of facial fractures. We even talk about where to put plates and drill holes to protect the brain. Finally, Dr. Rana tells us about the TV shows and books he’s loving right now. Thanks for listening!

Key Points From This Episode:

• Welcoming today’s guest, Dr. Harkaran Rana.
• Diagnosing NOE and frontal sinus fractures.
• Breaking down different types of these fractures.
• Treatment management for NOE and frontal sinus fractures.
• Some common mistakes during these treatments.
• The most common kinds of fractures.
• Why Dr. Rana tries to place plates as far back as possible.
• Protecting the brain during these procedures.
• Dr. Rana shares the books and shows he’s enjoying now.

Links Mentioned in Today’s Episode:

Dr. Harkaran Rana on LinkedIn — https://www.linkedin.com/in/harkaran-rana-aa3637179/

Dr. Harkaran Rana Email Address — harkaran.s.rana@gmail.com

NOE Type I — https://surgeryreference.aofoundation.org/cmf/trauma/midface/noe-type-i/definition#general

NOE Type II — https://surgeryreference.aofoundation.org/cmf/trauma/midface/noe-type-ii/open-reduction-internal-fixation#selection-of-approach

Empire of Pain — https://www.amazon.com/Empire-Pain-History-Sackler-Dynasty/dp/0385545681

Shoe Dog — https://www.amazon.co.za/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146723

Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/

Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/

Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/

Dr. Grant Stucki Email — grantstucki@gmail.com

Dr. Grant Stucki Phone — 720-441-6059