The bulk of an oral surgeon’s business comes from referrals by general dentists. However, not all referrals are the same, and many oral surgeons still don’t understand the power their referring doctors hold over their practices. Once again, we are joined by Dr. Roger Levin, the founder and CEO of Levin Group, Inc., and an internationally recognized writer, advisor, management consultant, and dental business visionary. Dr. Levin is here to walk us through a concept he had a hand in developing 41 years ago, starting with the definition of “referral sources”, their importance, and how they inform marketing protocols. Next, we learn about the burden of generating new referrals, how to classify referral sources, the ins and outs of A referrals, and how to replenish your A database. Dr. Levin also explains why you always need to treat your patients well, why we consider B referrals as the least-interesting category, how to rise above the biggest challenges posed by C referrals, and how to curate long-term goodwill among your referring doctors. We end with the missed opportunities and common mistakes made with D referrals, the costs of marketing across the four referral categories, and the best practices for approaching and generating new referrals.

Key Points From This Episode:

• Dr. Roger Levin describes referral sources and how they inform marketing protocols.
• Why the burden of generating referrals lies with the surgeon or surgical practice.
• A, B, C, D: How to classify referral sources.
• The ins and outs of A referring doctors and advice on how to replenish your A database.
• Where patients fit in, and why you always need to treat your patients well.
• Unpacking B referrals and why we consider this the least-interesting referral category.
• The biggest challenges with C referrals and how to rise above them.
• Long-term considerations for curating goodwill with referring doctors.
• How surgeons can be a general dentist’s gateway to improved services and technologies.
• Common mistakes made with D referrals and the opportunities that are often missed.
• The costs of referral marketing and how it differs across the four referral categories.
• Exploring the best practices for cold calling and approaching new referrals.
• Dr. Roger Levin’s final thoughts on referrals and referral marketing.

Links Mentioned in Today’s Episode:

Dr. Roger Levin on LinkedIn — https://www.linkedin.com/in/roger-levin-69ab744/

Levin Group, Inc. — https://levingroup.com/

Levin Group, Inc. on YouTube — https://www.youtube.com/@LevinGroupInc

American Association of Orthodontists — https://education.aaoinfo.org/

Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/

Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/

Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/

Dr. Grant Stucki Email — grantstucki@gmail.com

Dr. Grant Stucki Phone — 720-441-6059

Managing and growing a multi-office practice is no small feat. Today, we’re joined by returning guest, Dr. Roger Levin, Founder and CEO of Levin Group, to take a closer look at how to do it right with 10 tips for success in a multi-location setup. Dr. Levin begins by explaining the challenges of having a large and varied referral base. Then, we discover what oral surgeons can learn from orthodontists, marketing recommendations for multi-office practices, tracking and analysis difficulties, and debunking common cost and money-related myths. We also assess the best practices for communication, the importance of partner and stakeholder agreement, the necessity of consistent management performance analysis, and the importance of having adequate and efficient systems in place across multiple locations. Plus, Dr. Levin shares his thoughts on the curse of high IQ, what we can do to overcome it, and how the career stage of individual doctors affects the entire multi-office setup. Tune in for practical strategies to strengthen and scale your multi-location practice!

Key Points From This Episode:

• The challenges of having a large and varied referral base.
• Orthodontics as a leading economic indicator, and why this matters for oral surgeons.
• Marketing recommendations for multi-office practices.
• Why tracking and analysis get more difficult with more than two locations.
• Overheads, debunking common money-related myths, and the role of office managers.
• Best practices for improving communication in a multi-office setup.
• How agreeing with partners and stakeholders influences a practice’s effectiveness.
• Management performance analysis: staying on top of your KPIs.
• The importance of having efficient systems in place.
• Unpacking the curse of high IQ and how to avoid this particular pitfall.
• Reasons to pay attention to the career stages of each doctor at every location.
• The inevitability of failure and how to quickly realign.

Links Mentioned in Today’s Episode:

Dr. Roger Levin on LinkedIn — https://www.linkedin.com/in/roger-levin-69ab744/

Levin Group, Inc. — https://levingroup.com/

Levin Group, Inc. on YouTube — https://www.youtube.com/@LevinGroupInc

American Association of Orthodontists — https://education.aaoinfo.org/

How The Mighty Fall — https://www.jimcollins.com/books/how-the-mighty-fall.html

Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/

Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/

Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/

Dr. Grant Stucki Email — grantstucki@gmail.com

Dr. Grant Stucki Phone — 720-441-6059

What would you do if your patient suddenly lost consciousness or went into cardiac arrest mid-procedure? In this high-stakes episode of Everyday Oral Surgery, Dr. Grant Stucki is joined by Drs. Andrew Jenzer and Elisa Hannan for a practical and insightful deep dive into managing medical emergencies in the office-based surgical setting. From syncope and seizures to bronchospasm, laryngospasm, and myocardial infarction (MI), they break down real-world scenarios, emergency algorithms, medication protocols, and critical decision points like when to activate emergency medical services (EMS). They also discuss nuances in pharmacology, airway management, and board prep strategies that can help you become a safer and more prepared surgeon. Whether you’re a resident studying for boards or a seasoned practitioner looking to refine your emergency response, this conversation is packed with actionable guidance and clinical advice. Tune in to sharpen your skills and ensure you're ready when every second counts!

Key Points From This Episode:

• Why board prep should include emergency scenarios.
• Knowing when and why to activate EMS.
• Guidelines for managing vasovagal syncope effectively.
• Signs and symptoms for identifying high-risk patients for syncope.
• Tips for recognizing and treating bronchospasm.
• Pros and cons of IV versus IM epinephrine for emergencies.
• Breaking laryngospasm with proper technique and preventing it during sedation.
• Strategies for managing seizures and airway support.
• Differentiating seizure-like activity and the importance of ABCDEFG.
• Practical lessons from real-life seizure emergency stories.
• Understanding MI symptoms and ONAM updates.
• Why drugs like nitroglycerin and morphine require caution.
• Managing intraoperative hypo/hypertension and drug choices based on heart rate.
• Variable approaches to the three levels of hypoglycemia.
• How doing mock cases and boards makes you a better surgeon.

Links Mentioned in Today’s Episode:

Dr. Andrew Jenzer — https://surgery.duke.edu/profile/andrew-clark-jenzer

Dr. Andrew Jenzer Email — andrew.jenzer@gmail.com

Dr. Elisa Hannan — https://www.avonomfs.com/elisa-b-hannan-dmd-md

Avon Oral, Facial, and Dental Implant Surgery — https://www.avonomfs.com/

Dr. Elisa Hannan on LinkedIn —https://www.linkedin.com/in/elisa-hannan-66ba1530a/

Dr. Elisa Hannan Email — ebhannan@gmail.com

St. Louis Oral & Maxillofacial Surgery Review — https://stlomfsreview.com/

Oral Board Review for Oral and Maxillofacial Surgery: A Study Guide for the Oral Boards — https://www.amazon.com/dp/3030488799

AAOMS Office Anesthesia Evaluation Manual — https://members.aaoms.org/PersonifyEbusiness/AAOMSStore/Product-Details/productId/1525502

Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/

Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/

Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/

Dr. Grant Stucki Email —