The season’s almost wrapped. Budgets are in. And for many event marketers, that means it’s time to shift into prep mode for 2026. But where do you start? And how do you plan with intention, not just habit?

While every company is approaching things a little differently, seasoned event pros know this moment sets the tone for next year’s success. But too often, planning gets lost in spreadsheets, silos, or surface-level reflection.

So Coty Adams is stepping in to host—and we’re bringing back two strategic voices to share how they’re approaching 2026: what’s shifting, what’s working, and how to make your planning process more effective than ever.

→ Sarah Gannon (Director, Corporate Events at MathWorks), a 25-year industry leader and recognized voice in corporate experiential marketing and strategic event planning

→ Garrett Burnett (Head of Global Events at Silicon Labs), a seasoned global event leader with a strong track record across user conferences, trade shows, and international activations

In this episode, you’ll learn:

✅ How experienced marketers audit the past season and spot what to improve

✅ Where to begin when mapping out a 2026 strategy rooted in results

✅ Small tactical shifts that lead to stronger alignment and fewer planning missteps

If you’re ready to prep with purpose (not guesswork) this is your starting line.

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Connect with them:
Sarah Gannon: https://www.linkedin.com/in/sarahehamilton/
Garrett Burnett: https://www.linkedin.com/in/garrett-burnett/

Connect With Us

Coty Adams: https://www.linkedin.com/in/cotykadams/

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Sloppy seams. Sagging walls. Zero strategy. If your booth looks like you don’t care, that’s exactly what your audience will believe.

Too many companies treat trade shows like a checkbox, not a channel. They work with order takers, cut corners to save costs, and focus on the wrong things… then wonder why the event didn’t deliver.

But on the floor, it shows. Dull design. Generic messaging. An experience no one remembers. And the worst part? You’re spending real money on that.

In this episode, Pablo Gonzalez joins Matt to talk through what a high-impact booth actually looks like, and how to flip the conversation from “just get it done” to “make it count.”

Learn:

✅ How to spot order takers vs. partners who elevate your strategy

✅ What truly great booths have in common (hint: it’s not the size)

✅ Why booth ROI starts way before install—with the right people in the room

If you’re serious about turning your trade show into a real growth driver, start here.

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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

The post-event handoff to sales is where so many event programs lose steam.

Leads get cold. ROI disappears. And all that effort on the show floor doesn’t translate to results.

But it doesn’t have to be this way.

In this fourth installment of our “Back to the Basics” summer live series, Matt Kleinrock and Coty Adams (Director of Sales + Marketing at Rockway Exhibits + Events) break down the musts for a successful sales handoff so your hard work doesn’t get lost in the shuffle.

Here’s what you’ll take away:

✅ Exactly which parts of the handoff event marketers can (and can’t) control

✅ How to advocate for your team and get sales to follow through

✅ Simple ways to set expectations and create accountability

If you’re tired of watching your post-event leads disappear, this is your blueprint for turning event energy into measurable impact.

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined