"It's hard work being a farmer, and we just don't value it. And we just don't realize… that we're losing them." —Jennifer Grissom

When SNAP and EBT are in flux, local food systems become a lifeline. This episode breaks down how farmers' markets can become emergency food hubs that protect both people and producers.

Jennifer Grissom from Food Access LA shares how her nonprofit expanded market match, launched emergency food distributions, and coordinated with partners to meet urgent needs while keeping farmers paid.

Listen now to learn:

• How market match stretches SNAP and keeps choice for families

• Tactical steps for rapid food distribution that support local farmers

• How teams cut unnecessary red tape and move quickly during crises

• The long-term threat to small farmers and what communities can do today

Press play, subscribe, and leave a rating if this episode helped you understand what local food resilience looks like in practice.

Meet Jennifer:

Jennifer Grissom is the Executive Director of Food Access LA, a nonprofit organization committed to improving equitable access to fresh, nutritious foods across Los Angeles. The organization operates nine farmers' markets and leads community programs focused on nutrition education, food distribution, benefits access, and urban agriculture support. Jennifer works closely with small farmers, food vendors, and community partners to build a more resilient, people-centered local food system. Her leadership emphasizes dignity, autonomy, and sustainable economic opportunity for both families and farmers.

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Episode Highlights:

00:43 Overview of Food Access LA

04:24 Market Match and Emergency Funding Tactics

09:53 Red Tape vs. Action

11:35 Managing Demand & Communication

15:10 Planning in Uncertainty

20:22 Local Purchasing Agreements, Food Box Partnerships

"There is something missing in modern medicine that's not just about the therapy and exercises or about empowering the patient, but getting the patient to really choose self-care." —DeAnna Schaefer

Stillness doesn't just happen; it's created. Between deadlines, worries, and daily noise, most of us forget what it's like to truly breathe. But when we give ourselves permission to pause, we begin to heal in ways no medicine alone can.

After decades of treating pain through physical therapy, Point Reyes Lavender Co. Founder, DeAnna Schaefer, saw the missing piece: people weren't just aching in their bodies, they were worn thin in spirit. So she turned to lavender and the land of Point Reyes, blending science, nature, and soul to help others rediscover calm and care.

Step into this conversation where business meets purpose, as DeAnna shares her journey of building a sustainable lavender farm, crafting healing products, and redefining what it means to choose joy, rest, and intentional living.

Meet DeAnna:

DeAnna Schaefer is the founder of Point Reyes Lavender Company and a seasoned physical therapist with over 25 years of experience. Combining her passion for healing with her love for agriculture, DeAnna transitioned from a successful career in physical therapy to establish a sustainable lavender farm in Point Reyes, California. Drawing on her scientific background and entrepreneurial spirit, she has developed a unique line of natural wellness products that emphasize self-care and community connection. DeAnna is dedicated to fostering a joyful, regenerative future through innovative business practices and meaningful collaborations within her local community.

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Episode Highlights:

02:54 Starting the Lavender Farm Post-COVID

06:12 Learning About Lavender: Agricultural Challenges, Medicinal Benefits, & Product Development

10:56 Lavender Effects

19:00 Entrepreneurship Journey: The Importance of Passion and "Feel"

22:34 Sustainability and Product Packaging

26:41 Future Plans and Expansion

"Everything about our waking being is affected by the food we eat. And it's not just where your food comes from, but the ingredients…with integrity. Who is putting their love and passion into a crop? Who is not taking the shortcuts? How are individual ingredients… affecting our overall mood, physicality, all those things. All this is coming to light now— this is not pseudoscience anymore." —Jennifer Waxman

Every meal shapes more than our day—it shapes our health, our habits, and even our outlook. The world talks about superfoods and supplements, but the real power is digging into what grows close to home. By shifting perspective on our plate, we can change everything we thought we knew about wellness.

Raised on homegrown food and practical kitchen wisdom, Seed2source co-founder, Jennifer Waxman, turned her roots into a mission to make agriculture accessible and meaningful. She's faced the challenges of new food technologies, bridged the gap between farms and hospitals, and built real-world solutions for everyday eaters. Today, she proves anyone can harness the benefits of smarter agriculture, even without expert know-how.

Expect surprising tips about local sourcing, honest talk about common food myths, behind-the-scenes glimpses at hospital nutrition programs, and smart strategies for bringing better produce (and practices) into your life—all served in this week's episode. Stream now!

Meet Jennifer:

Jennifer Waxman, co-founder and managing partner at Seed2Source, began her career in agribusiness and natural wellness in 2000 after earning her MBA from Rollins College. She became a global leader in agricultural water conservation and hydroponics, gaining early insights into Controlled Environment Agriculture (CEA) before its U.S. emergence. In 2005, she founded a consulting firm focused on sustainable agriculture and wellness, managing supply chains and pioneering food-as-medicine models.

As Executive Director of The Villages Grown, she developed a community-centric, local food system business model. Jennifer is a respected mentor and advocate for the Local Food Movement, collaborating with major health and academic institutions. She educates on nutrient-dense growing and the health impacts of diet, emphasizing the link between agriculture and wellness. Her leadership spans board roles, keynote speaking, and editorial contributions across national and international agricultural organizations.

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Episode Highlights:

00:44 Meet Jennifer

04:11 Lessons Learned from Successes and Failures

07:34 Transitioning to Agriculture: Nurturing Plants and People

16:04 The Impact of Food as Medicine

21:59 Education and Empowerment in Agriculture

30:58 The Future of Agriculture and Its Broader Impact

36:16 Agriculture at the Roots of All Sectors