Try for $0.00
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.
Episode VI: Branding By cover art

Episode VI: Branding

By: NBA Entertainment, Pushkin Industries, Audible Originals
Narrated by: J.A. Adande, B.J. Armstrong
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

View show details

  • Summary

  • In the 1990s, everyone wanted to “Be Like Mike.” How did Michael Jordan manage to turn his basketball success into a booming business way before big-money endorsement deals for athletes were really a thing? “Beyond the Last Dance” host J. A. Adande and co-host B.J. Armstrong explore these questions with Jordan’s long-time advisors, Curtis Polk and Estee Portnoy, and they play never-before-heard audio from the vaults.
    ©2020 NBA Entertainment (P)2020 NBA Entertainment
    Show more Show less
Basketball
Show more Show less

What listeners say about Episode VI: Branding

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    19
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    16
  • 4 Stars
    3
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    17
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Ellen

It is not about MJ

Great story how MJ built a brand around his name. MJ is not only the best basketball player but a great business man. Personal Branding

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!