Episode 82: Why Lead Spend Doesn’t Equal More Profit — How Devin Resendez Fixed It
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Episode 82: Why Lead Spend Doesn’t Equal More Profit — How Devin Resendez Fixed It
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In this Season 3 kickoff episode of The OT: Only Teams for Real Estate, Daren Phillipy sits down with Devin Resendez, founder of The Emery Group in San Antonio, Texas — a team that closed 641 transactions and $172M in volume.
Many team leaders believe spending more on leads automatically means more closings and more profit. In this episode, Devin explains why that mindset is broken — and what actually creates profitability at scale.
You’ll learn:
Why high lead spend doesn’t equal high profit
The real math behind lead aggregators and conversion
How The Emery Group uses Zillow, PPC, and referrals effectively
Why most teams fail with ISAs and accountability
How to build systems that protect profit while feeding agents
What realistic production expectations look like for buyer agents
As Devin shares, “More leads don’t fix broken systems — better conversations do.”
If you’re a team leader, rainmaker, or agent thinking about scaling with online leads, this episode will challenge your assumptions and give you a clearer path forward.
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