Episode 573: Bleeding Cash on Zillow Leads? Steal My 5 Step Rescue Plan

Zillow and Realtor dot com leads can pay off when every click meets a fast, visible response. Start by routing each new phone inquiry through a round-robin dialer so the first available agent, or ISA, answers live. Miss the first call, redial once, leave a short voicemail, then send a text that offers a showing time and a matching property link. Follow with a concise email in case the prospect checks messages at work.

If the lead arrives as email only, drop the address into your iPhone text field; many email addresses accept SMS. Still send a call and a value-first email so the buyer sees quick attention from both sides.

All contacts feed straight into your CRM via API or email parser. An automated search alert delivers similar listings, and the system assigns a tag for timeline: hot, warm, or nurture. Each tag launches a tailored drip of texts, emails, and task reminders that pause the moment a reply comes in.

Daily, an admin checks missed calls, verifies tags, and listens to recorded follow-ups. Agents who skip steps fix notes before they receive new leads. Your CRM then flags key activity—saved homes, new searches, shared links—and prompts a personal text that keeps the conversation moving.

Track three metrics: time to first call, first-day reply rate, and appointment set percentage. Tighten the slowest step and your high-cost portal budget turns into in-person showings instead of lost clicks.

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